more people . more affordable . extremely effective
Post on 11-Jan-2016
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• Improve your TV ROI by expanding your campaign’s reach and frequency for less money • Maximize the only broadcast medium not allowing your ads to be DVR skipped• Change consumer purchasing behavior closest to their point of purchase and during
prime shopping hours through CCM&E • Win consumer trust and activation via San Diego’s favorite local celebrities like Jesse
Lozano, Delana, Frankie and Geena, Bob and Coe, The Rock 105.3 show, Chip Franklin & Chris and Ben.
• TV pricing has tripled in the last two decades, have your results?
• 93% of Americans listen to radio every week• CCM&E delivers over 18M consumers in San Diego, MORE than any TV outlet!
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4 Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage
5 Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage
Source: TVGuide; Arbitron Edison Infinite Dial: 2012
“How often do you fast-forward or skip through the commercials when you watch time-shifted programming recorded from your DVR?”
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Base: Have a digital video recorder and watch time-shifted TV at least half the times TV is watched
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8Source:
MBI Touchpoints TM
CAMPAIGN AVERAGE WEEKLY REACH
Original TV Schedule 5% Shifted to Radio 10% Shifted to Radio 15% Shifted to Radio
+15%+18%
+24%+28%
+16%+15%
+8%
Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011
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Radio’s consumption peaksRadio’s consumption peaks TV’s peaksTV’s peaks
Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 Nielsen Wire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011
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90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase
82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home
72% of drivers frequently or sometimes shop on their way home from work
95% of working people listen to the radio during the day and/or in their cars on the way home each week
11Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012
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Proven, relevant case studies
Client testimonials
CAMPAIGN SUMMARYPROVEN ENGAGEMENT
675%+increase
• Mossy Nissan wanted to increase Facebook likes, using on-air talent and online CCM+E assets
• Campaign drove users to the Facebook page by offering Comic-Con tickets
Source: NY market case study 13
INTEGRATED CCM+E, TV, PRINT CAMPAIGN WITH
PREMIER KIA
RESULTS: 4X WEEKLY TARGET ACHIEVED WITHIN ONE WEEK
Situation
Underperforming KIA dealer was looking to reverse trend
Goal Weekly Sales target of15 vehicles
Campaign
elements
Integrated CCM+E, TV, print campaign
CCM+E campaign included• Celebrity
endorsement• Commercials on
iHeartRadio• Display ads on
celebrity blog
Weekly Sales Goal
We offer various spot lengths to accommodate various length messages
We offer Market Road Blocks with ads airing simultaneously across multiple stationsin one or moremarkets.
We offer fixed break positions within stop set
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$7 Million Budget
67% Allocated to TV
33% Allocated to Radio
Net Reach
$7 Million Budget
100% Allocated to TV
Net Reach
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Give us an assignment so we can earn and grow your business
I’m available to answer questions, provide ideas and information at any time:
Sean Johnson
Vice President of Sales
CCM+E San Diego1-858-522-5440seanjohnson@clearchannel.com
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