motorola's modular smart phone

Motorola’s Modular Smartphone

Rohit Yadhati

GOAL?“The goal is to drive the more thoughtful expressive, and open relationship between user, developers, and their phones.”

WHY???

E- waste

E waste reasons:LIFE SPAN

REPAIR

COSTOMIZATIONS

UPGRADES

IMPLEMENTATION ISSUES

Change hardware what the Android platform has done for software:

create a vibrant third-party developer ecosystemlower the barriers to entryincrease the pace of innovationsubstantially compress development timelines

WHAT WOULD BE THE IMPACT?

Modular phone / Phone block Modular phone is made of detachable blocks and idea initiated in 2008.

The blocks are connected to a structural frame called an "endoskeleton" which puts

everything together into a solid phone.

If a block breaks you can just replace it without having to buy a new phone, or if it's your

time then upgrade.

Features: Blokstore (like an app store)New devices as the platform grows (tablets, camera)We keep our accessories for longer. No more obsolete cables! We subscribe online to easily get and send back our bloks.Online platform: we can finally communicate with large companies! New ground for small companies, start up, and developers

Choose WiselyBiodegradable bloksBloks made locallySolar powered batteriesSensitive screen for blind peopleLightweight for travellersand a lot more

HOW????

Motorola call it Project ‘Ara’

If the project becomes a consumer-level reality available to billions of users, the

effect on the smartphone industry as a whole could be very interesting indeed

to witness. It could affect the rate at which manufacturers release new models In future we are going to see Assemble mobiles like Assembled computers which

we see these days

BOSE

SONY

GOOGLE

MOTOROLA

PHILIPS

Advantages User can make your own mobile phone by collaborating the blocks which you need. Customization is the key aspect which user always wants and Phonebloks is exactly

what it is You need to buy only 1 phone for your life time. As days pass on , you only need to

keep upgrading the components free, open hardware platform for creating highly modular smartphones. If a component is not working properly, we just need to replace it while the rest of

the components remain the same.

Creating a huge market

create a third-party developer ecosystem around a customizable framewook

Advantages Now a days many high end apps are not running on mobile hardware due to many

restrictions We can overcome such kind of problems using modular phones. If the app requires more RAM, we will simply upgrade RAM component So the app developers can recommend a hardware component along with the app

and if the user really needs that app , then he will be buying that component Many competitors will soon begin manufacturing the phone modules and this way

the end user can build high end mobile at cheaper price There are no more restrictions like feature X is available only in mobile manufactured

by company Y

Challenges: Getting such a phone accepted by operators Software integration Physical size There are a number of technical and commercial barriers before this could become

reality Changing components that potentially have an impact on performance could disrupt

the service experience

Thank you