moving the needle by maximizing participation
Post on 12-Jun-2015
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Moving theMaximizing P
Steven AldCEO We
e Needle by Participation
ana, Ph.D.ellSteps
Today’s OLearn how to use effectiveemployees to engage in yCreate messaging that wilparticipate Discuss ways to get senioemployees engageGet a step-by-step plan towellness programs.
Objectivese marketing strategies to get our wellness programsll get employees to want to
or leadership to help
o effectively promote your
Proactive vs Reacctive Programming
The Insurance Carrrier Wellness Gap
Results of Bad DEngage
Low participationLittle program suppoWeak management Program viewed as Susceptible to budgFailure to improve ereduce employee re
Deployment and ement
ortsupporta “perk”
get cutsemployee health and elated expenditures
The Bott
Unhealthybehaviors
Health risks
om Line
Chronicdisease
Health carecosts
The Bott
Unhealthybehaviors
Health risks
CampaignParticipation
om Line
Chronicdisease
Health carecosts
The Bott
Unhealthybehaviors
Health risks
CampaignParticipation
D
om Line
Chronicdisease
Health carecosts
Deployment andEngagement
The Bott
Unhealthybehaviors
Health risks
CampaignParticipation
D
om Line
Chronicdisease
Health carecosts
Deployment andEngagement
The Bott
Unhealthybehaviors
Health risks
CampaignParticipation
D
om Line
Chronicdisease
Health carecosts
Deployment andEngagement
Reaching ETargeted CampaignsSmoking cessationCondition managementDiabetes careBack careLow participation
Employees
Targeted Campaigns
Reach m
Targeted Campaigns
more people
Reaching EEmployees
Population CampaignsExerciseHealthy eatingMaintain Don’t GainMoney MattersHRAPolicy and Culture changeHigh participation
Poor Com
PopulCamp
mmunication
ationpaigns
Excellent Co
PopulCamp
ommunication
ationpaigns
The Problem
Unhealthybehaviors
Health risks
in a Nutshell
Chronicdisease
Health carecosts
Marketting 101
Three Steps Particip
1. Create compelling c
2. Offer something of v
3. Include a call to act(what you want the
to Boosting pationcopy (written words)
value
ionperson to do)
1. CreatingWhat are your emplo
g good copyoyee’s problems?
Creating SolutiWhat are your employ
Poor HealthWeight gainHigh Health risks, etMaybe they don’t ha
ons to Problemsyee’s problems?
tcave a problem
Employee EEngagement
Employee EEngagement
Employees whodon’t care
Creating SolutiWhat are your employ
Poor HealthWeight gainHigh Health risks, etMaybe they don’t haHigh health care cosReduced productivity
ons to Problemsyee’s problems?
tcave a problemsts??y??
It’s not what youyour emplo
u want, it’s what oyees want
wwww.fastfoodbook.com
Think Like aan Employee
2. Offer Somet(solutions to th
What is your value pBetter health, lower fewer medications, leFinancial incentiveHappinessHope
thing of Value heir problems)proposition?weight, tastier food, ess stress, etc
Collateral (markMessage should resemployeesCommunicate in mumultiple timesEmail, printed materwebsite, posters, tabmeeting announcemSPOUSES
keting) Materialssonate with
ltiple ways and
rials, newsletters, ble top tents,
ments, staff meetings
3. Include a CRegister todaySign up nowJoin UsGet screenedTake the HRAWalk at lunch
Call to Action
Do you needd Branding?
WellnessLive WellHealthy LifestylesWell for LifeHealth Works
s Brands
Feel good. Be heaalthy. Live well.
Simpler is Better
Getting SenioSupp
Different audienceMessage is usually dif
Copy?Value Proposition?Call to Action?
or Leadership port
fferent
Three Steps Particip
1. Create compelling c
2. Offer something of v
3. Include a call to act(what you want the
to Boosting pationcopy (written words)
value
ionperson to do)
Participation NuProc
mbers with This cess
Average Participation= 77%
www.welcoa.orgSearch for planning wellness
See Appendix E
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