mphasis job fair bangalore 2016

CASE STUDY

Bangalore - Mphasis Job Fair

20th and 21st February 2016Organized By:

Bangalore Team

Contents

• About the event• Snapshots• Online Initiative• Statistics• Conclusion

About The Event

• Held on 20th and 21st February 2016 at Bagmane WTC-4, 4th floor, Opp. Total Mall, Near EMC Square, Marthahalli Oter Ring Road, Mahadevapura, Bangalore - 560048.

Online Initiatives :Microsite

- Dedicated Microsite to promote the event

- Multi tabs: Home | Prep Yourself | Vacancies | Faqs | Contact | Register

-Client Logos on micro-site

-promoting Banner on timesascent.com

Online Initiatives :Microsite

Top Banner(726 x 212) on www.timesascent.com Homepage

Online Initiatives :Microsite

R.H.S. banner(194 x 378) on www.timesascent.com Homepage Internal Banner (200 x 400 ) on Career Advice,

HR Zone and Jobs page

Online Initiatives on : Facebook

17th February 2016 18th February 2016

Online Initiatives on : Facebook19th February 2016 20th February 2016

Online Initiatives on : Twitter

1 17th February 2016 17th February 2016

Online Initiatives on : Twitter

18th February 2016 19th February 2016

Statistics: Micro-site’s Highest Visit Days

Day Visitors

19th Feb 2016 696

20th Feb 2016 566

21st Feb 2016 375

22nd Feb 2016 195

- Registrations on micro-site: 1856- Page Views: 5,125- Unique Page Views 2,189

Statistics: Banners

Particulars Impressions Clicks CTRsInternal Banner (TA) (200x400) 65,258 11528 0.18%RHS Slug (TA) (194x378) 13190 332 6.5%Top Banner (TA) (726x212) 50875 1520 8.56%

Mphasis Job Fair No Of Candidates Mailer send

Views

40025 796

Statistics: Conclusion

- 36,895 unique visitors registered for the Bangalore Career Connect Job Fair via the Career Connect microsite which is the largest till date for a job fair.

- All banners on TimesAscent ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot

- Client Banner enjoyed a good CTR of 11.99% on the top banner

- Topmost banner proved to be the most popular entry point into the micro-site with 675 clicks

• We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and

acceptance.• You may get in touch with us on the below contact details:

Naresh KothariNaresh.Kothari@timesgroup.com

9869071002Times Tower, Mumbai

Thank You