mspark auto service-case-study
Post on 10-Jan-2017
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Client Need: Increase sales (experienced 5% loss in sales last yearSolution: Insert (TPM-E-D)
Case Study
Results
Key Analysis: Reaching the right audience using the mailbox drives sales results!!
Mspark ApproachTarget top zip codes and zip splits with consumer expenditure data and demographics.Mailed insert to 15,000 surrounding households with offers such as a free diagnostic check, $49.95 for a 4 wheel alignment and 4 oil changes for $80
Received 13 coupons which resulted in a 3.65% ROI and a gross revenue of 2.3%!Most popular coupons were the complete brake job for $159.95 and the fisherman’s special.Client was very satisfied with his return on investment and plans to continue using Mspark.
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