multi media storytelling
Post on 10-May-2015
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Find It, Write It, Tweet It, Repeat It
How to be an effective Multi-Media
Storyteller
About MeAssistant Director of Marketing CommunicationsManor College - Jenkintown, PA
Tasks-Head of Social Media-Write marketing content-Design printed pieces (brochures, postcards, magazine, etc.)-Committees/Event Planning-Photography-Implement marketing strategies-Update website & athletic website- Random things ( T-shirt design running a Fashion club & helping with student activities)
Higher EducationKick Butt Examples!
• Elizabethtown College – they get it – online magazine• Frostburg State University – Pinterest • Oberlin College - Bloggers - example
Creating Multi-Media Stories at Manor College
- Find the story - Decide on which mediums to use it for- Write it, post it, post it again and again and then analyze- Use Storify to condense it (recap)- Example: Manor Horses
More about Storify1. Great way to keep sharing
the story
2. Great way to analyze the stories “success” – example
3. Learning which students get socially involved with school
4. Great for visual things (weather, campus life, etc.)
5. Great for Annual events
Utilizing Pinterest
Printed Brochure
Website
You HAVE to share your stories in multiple mediums
What’s the point of writing if you don’t have planned distribution
channels?
How to Analyze
Instagram – StatigramTwitter – TweetReachPinterest – TailwindOverall Social Media - Klout
From Etown to Manor
From college graduation to the working world
@kellllllpeiffer
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