museumnext 2013 ignite by paul stork, 5 insights from 10 years of interactive museum projects
Post on 27-Jan-2015
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BACK TO THE FUTURE 5 insights from 10 years of interactive museum projects
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1. IT IS NOT ABOUT IT nor anything technical
PAUL STORK, MUSEUMNEXT 2013
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NOR ABOUT A CMS nor about choosing one
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IT IS ABOUT THIS inspiring, learning, entertaining
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AND ABOUT THIS we are all touched
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2. BE YOUR MUSEUM look how litlle information there is
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SO GET RID OF TEXT or hide it somewhere
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UNLESS it is about Barbara Kruger
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3. BE A VIRTUAL MUSEUM but not like this one
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TELL STORIES great stories
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INSPIRE by sharing and caring
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TRULY CONNECT so listen!
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PRE VISIT AND POST VISIT are myths
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4. BORROW IDEAS he sure did!
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WHEN IT FITS your story, your strategy
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WHEN IT'S FREE there is such thing as a free lunch!
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5. DO PROMOTION lots of promotion
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NOT JUST ON TWITTER
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UNLESS …
PAUL STORK, MUSEUMNEXT 2013
REACH OUT AND TOUCH paul@fabrique.nl @paulvanfabrique www.fabrique.nl
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21 VIEW -> HEADER AND FOOTER
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