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TRANSCRIPT
The Day
• history & theory of the promo
• making a music video
• talk with music video director
Wednesday, 25 November 15
What is a Music Video
• lasts the length of the song (sometimes longer)
• features the artist (but not always)
• can tell a story (dosn’t have to)
• visually memorable/worth repeated viewing
Wednesday, 25 November 15
• How many different shots/framings?
• How much screen time is taken?
• Can you spot any music video conventions?
TASK
Wednesday, 25 November 15
• 16 out of 21 shots are different
• 21 seconds of screen time (1 cut a second)
Wednesday, 25 November 15
Framework for Analysis Andrew Goodwin (Dancing in the distraction factory )
• Genre characteristics
• Relationship between lyrics & image
• Relationship between sound & image
• Sells artist as a star
• Voyeurism/notion of looking
• Intertextuality (references other media)
Wednesday, 25 November 15
Genre characteristics
• Females solo artist
• Performance expected
• Dance music has dancing
• Pop palette/bright colours
Wednesday, 25 November 15
Relationship between lyrics & image
• Simple narrative ‘I want to dance with some body’
• multiple potential dance partners
• Night time?
• Don’t you want to dance?
• Consistent themes!
Wednesday, 25 November 15
Relationship between sound & image
• Visuals change with the tone of the music
• Colour, light and motion change with pace & key
• Editing on the beat and paced with tempo
Wednesday, 25 November 15
Sells artist as a star
• Potentially a lonley heart song turns star into object of desire
• Lots of romantic attention
• Obsessive close ups
• Plays role of ‘actor’ with multipe costume changes
Wednesday, 25 November 15
Voyeurism/notion of looking
• Frames within frames
• Looking over wall
• Looking through windows
• Fragmented and objectified bodies
Wednesday, 25 November 15
Intertextuality (references other media)
• Film Strip
• Echos of ‘West Side Story’ & other classic film looks
• Multiple dance genre eg. flamenco, street, disco
• Numerous costume/set changes
Wednesday, 25 November 15
• Only 40 music video have ever cost above $1m
• Scream, Michael Jackson ,1995 ($10,870,714)
• 27 of them made between 1987-2002
• 5 of the others Ayumi Hamasaki (Japan) & one isT-ara (Korea)
• Kanye West, Janet Jackson, Madonna & Britney, are only others who have made $1m + videos since 2002
Wednesday, 25 November 15
• 27.7 million views within a 24-hour period
• fastest video to reach 100 million views (5 days) - beating Miley Cyrus
• over 1 million views per hour during the first two days, peaking at 1.6 million - beating Star Wars trailer
Wednesday, 25 November 15
"[The video] is highly unoriginal. The lyrics are 'Hello, it's me' and then you see someone picking up a phone.
I'm not good at imagining super conceptual videos. I just thought it would be nice to have her walk around the house and make phone calls and end up in a forest, with maybe some flashbacks in it."
Xavier Dolan, (behind the concept of the music video)
Wednesday, 25 November 15
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