mx data traveline conference 2011

Sweat the Assets, Share Our DataNextBuses: empowering the innovators

Traveline Conference 2011

“Live Information for a generation on the move”

AgendamxData Company ProfileNextBuses Project UpdateAn Open Platform approachThe Innovators

Live information for a generation on the move

mxDataCompany Profile

Live information for a generation on the move

Produced by

mxData – the Company

• mxData develops and deploys mobile data applications and solutions, predominantly involving the delivery of rich and dynamic local information.

• Founded 2004• Privately owned and profitable• Web and mobile, applications and services

• TrafficTV• MetroTV• London TubeMap • NRE Rail Enquiries• Orange Local mobile local search• O2 Train Times• AA, MTV, Qype, National Trust, MUFC

• Platform Technologies• MXI mobile application development platform• LDP (Local Discovery Platform) aggregation and

dissemination of live information . Acquired m-spatial in early 2009.

mxData apps

Live information for a generation on the move

• London TubeMap and TubeMap Pro• MyTrains• NYC Subway• Barcelona Metro• TrafficTV• TrafficEye• MetroTV

• AA Breakdown & Traffic• AA RoutePlanner• AA Honda, AA Ireland• AA London Maps, TimeMachine• Herts CC Intalink• GMPTE MetroLink• GetThereSooner• FootiePubs• MTV• MUTFC• Qype

Client apps

Live information for a generation on the move

TubeMapThe Iconic London Underground Map

• Tube Map and Tube Line• Live Tube information from TFL• Route Planner, Twitter, Oyster• Advertising funded• 11th most downloaded free app on iTunes• In excess of 5,000,000 downloads

Live information for a generation on the move

Live information for a generation on the move

Live information for a generation on the move

Live information for a generation on the move

Orange Local

O2 Train Times

Live information for a generation on the move

Relationship with Traveline NextBuses

Live information for a generation on the move

mxData and NextBuses

• Procurement process Q1&2 2011• Awarded contract to take effect from October

2011 with 5 year term• National arrangements for:

– mobile internet– SMS channel– Data collection and distribution– Access to platform and extended functionality

Live information for a generation on the move

Deliverables

Live information for a generation on the move

4 5

NextBuses mobile website

Live information for a generation on the move

An open platform approach The Local Discovery Platform

Live information for a generation on the move

mxData Technology Proposition

Live information for a generation on the move

Local Discovery Platform

Live information for a generation on the move

aggregated content

3rd party providers of rich content

data conversion

spatial and map data

Content characteristics

Live information for a generation on the move

STATIC CONTENT

e.g. traditional business listings

SHORT-LIVED CONTENT

e.g. traffic/travel incidents

PUBLIC CONTENT

e.g. venue information

PRIVATE & SHARED CONTENT

e.g. favourites lists, messages

COMMERCIAL CONTENT

e.g. reviews from brandedsuppliers

USER GENERATED CONTENT

e.g. unbranded reviews published on web and via mobile phone

RAW CONTENT

e.g. business descriptionsfrom specialist suppliers

3rd PARTY CONTENT SERVICES

e.g. deep links into existing mobile content services

FREELY VISIBLE CONTENT

e.g. web content accessiblevia search engines

‘DEEP WEB’ CONTENT

e.g. subscription content notaccessible from search engines

TIME SENSITIVE CONTENT

e.g. gig guides

STATIC VENUE CONTENT

e.g. venue listings

InnovatorsMobile Data ActivitiesDevelopment Communities

Live information for a generation on the move

Smartphones

Live information for a generation on the move

Source: ComScore MobiLens, July 2011Mobile Subscribers Aged 13+

UK Metrics:Android up by 16% in 12 monthsSymbian down by 16% in 12 months

37.8%

22.3%

20.3%

9.4%6.7%

Smartphone Share of Users EU5

SymbianGoogleAppleRIMMicrosoft

UK market: 41% of all devices are Smartphones (ComScore GSMA Metrics April 2011)

UK Metrics:13.7b page views on mobile internet (ComScore GSMA Metrics April 2011)49% of mobile users now use internet or apps (ComScore GSMA Metrics April 2011)Each user has 18 mobile touch points each day (IAB, Jan 2011)27% of users choose mobile as preferred data access (IAB, Jan 2011)

90.4%

42.7%

45.0%25.7%

33.1%

24.8%

33.7%

44.4%

Mobile Benchmark UK

Sent Text Message

Used application

Used Browser

Listened to music

Accessed Social Networking Site

Accessed News

Played Games

Used Smartphone

Mobile Consumption

Live information for a generation on the move

Source: ComScore MobiLens, July 2011Mobile Subscribers Aged 13+

EU Market: 32% of users access a mobile browser

Online activity

Live information for a generation on the move

Source: Ofcom August 2011

Distribution Partners

• Communities of application developers• White label service providers• Content and service providers

Live information for a generation on the move

InnovationJourney PlannerSocial MediaLocal Search and other contentTransactionsMore…

Live information for a generation on the move

Journey Planning

• mxData focus:– LDP API extensions

• Multi-modal journey planning• Scheduling, monitoring and alerts

– Long distance and local– Bus and coach national datasets– Third party partner

Live information for a generation on the move

Journey Planning

Live information for a generation on the move

• A multi-modal real-time journey planning service– Aggregates global public transport data– Handles TransXchange, ATCO CIF and GTFS timetable formats

• Hosted Software as a Service in the Cloud– Hosted, scalable API, many countries, regions, cities– Accessible via SOAP or REST– Support JSON or XML responses

• A variety of transit planning features– Journey Planning (From A to B)

• Public Transport data with mapping data• Walking directions • Real-time annotations

Multi-modal JP

Live information for a generation on the move

Social Media

• mxData focus:– Integration with facebook/twitter– Pull: aggregation of feeds/streams– Push: publication

• Mediation• Registration

Live information for a generation on the move

Platform innovation

• mxData focus:– Local Search

• Aggregation of rich, local, dynamic content• What, where ‘two-box’ search• One box ‘universal’ search

– Personalisation• Favourites/Bookmarks• Save/Sharing Places – integration with social media• User generated content

– Transactions• Tickets, Bookings, reservations• NFC• Mobile Wallet

– Coupons/Vouchers/Offers• Location contextualised• Dynamic assembly and redemption codes

Live information for a generation on the move

Contact

Live information for a generation on the move

Rick Smith

rick.smith@mxdata.co.ukM: +44(0)7801 066014 T:   +44(0)1296 612765www.mxdata.co.uk

Local SearchAggregated content services

Live information for a generation on the move

Live information for a generation on the move

Reservation/Offers

What’s Nearby

Directions to

Directions from

Save to Favourites

Send to Friend

Category: Italian restaurants; Restaurant - Seafood

3 Monkeys

3 MONKEYS

A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More

> Next

> Done

> Home

> About

136-140, Herne Hill, London, SE24 9QHTel: 020 7738 5500

Photo: Exterior

The LDP aggregates structured content from multiple distinct content services into a single ‘rich experience of place’

Reservation/Offers

What’s Nearby

Directions to

Directions from

Save to Favourites

Send to Friend

Photo: Exterior

Category: Italian restaurants; Restaurant - Seafood

3 Monkeys

3 MONKEYS

136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500

A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More

> Next

> Done

> Home

> About

Live information for a generation on the move

A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…

More

Reservation/Offers

Photo: Exterior

3 Monkeys136-140, Herne Hill, London, SE24 9QHTel: 020 7738 5500

3 MONKEYS

Category: Italian restaurants; Restaurant - Seafood

What’s Nearby

Directions to

Directions from

Save to Favourites

Send to Friend

> Next

> Done

> Home

> About

Business Listings

Reservation/Offers

What’s Nearby

Directions to

Directions from

Save to Favourites

Send to Friend

Photo: Exterior

Category: Italian restaurants; Restaurant - Seafood

3 Monkeys

3 MONKEYS

136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500

A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More

> Next

> Done

> Home

> About

Live information for a generation on the move

Reservation/Offers

What’s Nearby

Directions to

Directions from

Save to Favourites

Send to Friend

Photo: Exterior

Category: Italian restaurants; Restaurant - Seafood

3 Monkeys

3 MONKEYS

136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500

A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More

> Next

> Done

> Home

> About

Kings Cross Station

Euston Road, Camden NW12QL

King's Cross Station is the gateway between London and the East of England, North Eastern England, and Scotland. Destinations include Leeds, Newcastle, Edinburgh, Cambridge, Welwyn Garden City and Stevenage.

Category: Message, Railway Stations, Underground Stations

What’s Nearby

Directions to

Directions from

Save to Favourites

Send to Friend

> Next

> Done

> Home

> About

Tel: +44 8457 484950

Photo: Exterior

Live Departures/Arrival Information

Live Tube Information

The LDP dynamically constructs the detailed pages from the available content feeds.

Structure within the feeds determines the correct assembly of pages

SpacemarkA hub of places

Live information for a generation on the move

Spacemark allows consumers to ‘spacemark’ businesses on the web or via 118/411 services……and then access them ‘on the move’ via mobile or personal navigation

e.g. find a restaurant via a local guide on the web……and have it instantly available in your personal navigation system

SpacemarkProviding a ‘hub’ for places

Capture Places from any website

Live information for a generation on the move

Retrieve Places on Mobile

Live information for a generation on the move

A Spacemark can be accessed anytime, anywhere.

On a mobile phone the places you have saved are easily accessible from a link on the home page.

Mobile Offer/VouchersLocalSecrets.com

Live information for a generation on the move

Rich Content and vouchers

Restaurant Details/Search

LocalSecrets – printed voucher

Print paper copy and hand to restaurateur for redemption

LocalSecrets – e-vouchers

Select an offer

LocalSecrets – e-voucher ‘Send to

mobile’

‘Send to mobile’ and show to restaurateur on

the phone for redemption

Confirmation of details

LocalSecrets mobile experience

LocalSecrets

For your LocalSecrets e-voucher, click here:http://m.localsecrets.com/acbcdefghijkl

SMS Mobile browser