my 3 favourite iphone apps

My 3 favourite

iPhone Apps

Elena Ibáñez MDMK2010 February’10

What has an iPhone app got to have to be successful?

Elena Ibáñez MDMK2010 February’10

Does it solve an unique problem?

Does it serve a specific niche?

Does it make people laugh?

Is it improving other iPhone apps?

Is it highly interactive?

WhatsApp

Elena Ibáñez MDMK2010 February’10

Problem: sms’s cost

Niche: iPhone users

Improvement: push notifications

Interaction: total

DISTRIBUTION MODEL: free through the store

FEATURES: real time messaging with push notifications for free

WHY DID I CHOSE IT: it is a revolution within the free mobile communication and it creates a huge engagement among iPhone users

Click!

Flight Track

Elena Ibáñez MDMK2010 February’10

Problem: updates on flight information

Niche: travellers or travellers’ relatives

Improvement: complete information

Interaction: total

DISTRIBUTION MODEL: free in his basic model and a reasonable price in his pro model

FEATURES: real time information of all the flights in the world

WHY DID I CHOSE IT: it really adds a huge value since before this application it was very difficult to get this infoClick!

CoPilot Iberia

Elena Ibáñez MDMK2010 February’10

Problem: be constantly located

Niche: car drivers

Improvement: equal performance that a non mobile gps

Interaction: total

DISTRIBUTION MODEL: it costs money but much less that compared to a non mobile gps

FEATURES: the same as a conventional gps but linked with your mobile content (contacs…)

WHY DID I CHOSE IT: it is the first time that the gps goes with the user and not the user who has to go in his/her car to use the gps

Click!