my cube presentation_chblma
Post on 10-May-2015
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TRANSCRIPT
MyCube Communications 2012
Concept Development
Outline
• MYCUBE have a number of different audiences• And very different messages have to be
communicated to each• What they need is a very simple, big overarching
‘campaign’ idea that will create instant synergy between every different piece of collateral
• We need to be able to deliver some quite complicated messages – and some very simple ones.
Outline (cont..)
• But they all have one thing in common: this is ground breaking stuff
• We need to instantly, in every piece of communication, however big or small, make sure that the take out is ‘Wow, something amazing is happening here, I’ve got to find out more...’
• We need to create buzz and interest. And let people know this is the bee’s knees.
Outline (cont..)
• But they all have one thing in common: this is ground breaking stuff
• We need to instantly, in every piece of communication, however big or small, make sure that the take out is ‘Wow, something amazing is happening here, I’ve got to find out more...’
• We need to create buzz and interest. And let people know this is the bee’s knees
• The dog’s bollocks• As cool as fuck
So what’s the big idea?
Advertising Concepts
Ad Scamps
So what’s the big idea?
Brochure Concept
Brochure Concept
Brochure Concept
So what’s the big idea?
About Us - Storyboard
Script details on next slide
Storyboard Mood & Style
Thank you
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