my design philosophy

Philosophy Philosophy PhilosophyDESIGNDESIGNDESIGN

mymymy

Omar Sosa TzecOmar Sosa TzecOmar Sosa TzecPhD in InformaticsTrack: Human-Computer InteractionPhD in InformaticsTrack: Human-Computer InteractionPhD in InformaticsTrack: Human-Computer Interaction

Design TheoryProf. Erik Stolterman

Indiana University BloomingtonFall 2012

Design TheoryProf. Erik Stolterman

Indiana University BloomingtonFall 2012

Design TheoryProf. Erik Stolterman

Indiana University BloomingtonFall 2012

Design is about projecting solutions. First, it starts as a personal process, both cognitive and personal, that requires engaging with people's needs given a certain problem in a certain context. In the middle, it involves a communication process, with sharing of knowledge, values, perspectives, desires, and aims.

At the end, it concludes with the externalization of an idea, either for inmediate use or as a basis for further design. Even more, within a social context, any projected solution and its materialization involve the conformation of stories in people's everyday.

What is Design for me?

postulates + thoughts + assumptions

humancenteredhuman

centeredhuman

centeredfunctionalfunctionalfunctional

aestheticaestheticaesthetic

empowercommunicationempower

communicationempower

communication

empowerunderstandingempowerunderstandingempowerunderstandingempower

transformationempower

transformationempower

transformation

richrichrich

usefulusefuluseful

sustainablesustainablesustainable

thoughtfulthoughtfulthoughtful

DesignDesignDesign

core principles

materialitymaterialitymateriality

artificialartificialartificial social imaginarysocial imaginarysocial imaginary

engagementengagementengagement

ideationideationideation

explorationexplorationexploration

realityrealityreality

embedmentembedmentembedment

design process

start deployment

refinementrefinementrefinement

materializationmaterializationmaterialization

engagementengagementengagement ideationideationideation explorationexplorationexploration

embedmentembedmentembedment

design activities

refinementrefinementrefinement

materializationmaterializationmaterialization

• Interview

• Framing

• Research

• Benchmarking

• Revision

• Testing

• Discussion

• Critique

• Deployment

• Documentation

• Analysis

• Synthesis

• Abduction

• Reflection

• Verbalizing

• Sketching

• Prototyping

engagementengagementengagement ideationideationideation explorationexplorationexploration

embedmentembedmentembedment

design activities

refinementrefinementrefinement

materializationmaterializationmaterialization

• Interview

• Framing

• Research

• Benchmarking

• Revision

• Discussion

• Critique

• Benchmarking

• Deployment

• Documentation

• Analysis

• Synthesis

• Abduction

• Reflection

• Sketching

• Prototyping

CommunicationCommunicationCommunication

engagementengagementengagement ideationideationideation explorationexplorationexploration

embedmentembedmentembedment

design activities

refinementrefinementrefinement

materializationmaterializationmaterialization

• Interview

• Framing

• Research

• Benchmarking

• Revision

• Discussion

• Critique

• Benchmarking

• Deployment

• Documentation

• Analysis

• Synthesis

• Abduction

• Reflection

• Sketching

• Prototyping

RhetoricRhetoricRhetoric

desing as a discourse

ethos

logos

pathos

desing as a discourse

mindset

ethosethosethos

logoslogoslogos

pathospathospathos

knowledge set

skill set tool set

ultimate particular

outcome of design

Questions?Questions?Questions?http://tzek-design.com

omarsosa@indiana.eduhttp://tzek-design.com

omarsosa@indiana.eduhttp://tzek-design.com

omarsosa@indiana.edu