my simple approach to startup marketing

Daddy…

what do

you do?

Jason Dea Turning ideas into revenue

What exactly do you do?

Simple Marketing Framework

Market

Knowledge

Business

Strategy Tactics Content

Optimization

& Market

Learning

Segments

Market

Needs

Key Points of

Value

Competitive

Analysis

Business

Model

Sales Process

& Strategy

Market

Strategy

Partner

Strategy

Outbound

Lead Gen

Inbound

Lead Gen

Retention &

Engagement

Visibility

Messaging

Marketing

Content

Customer

Content

Influencer

Outreach

Funnel

Optimization

Results

Tracking

Market

Learning

www.rocketwatcher.com

Where I focus?

Market

Knowledge

Business

Strategy Tactics Content

Optimization

& Market

Learning

Segments

Market

Needs

Key Points

of Value

Competitive

Analysis

Business

Model

Sales Process

& Strategy

Market

Strategy

Partner

Strategy

Outbound

Lead Gen

Inbound

Lead Gen

Retention &

Engagement

Visibility

Messaging

Marketing

Content

Customer

Content

Influencer

Outreach

Funnel

Optimization

Results

Tracking

Market

Learning

www.rocketwatcher.com

What does that mean?

Messaging

What is it?

Call it a spade

Is it for me?

Segmentation

Why buy it from you?

Value not features

Content

Evangelist

Competitive

This is what I do

I write the STORY

That fills THIS

Jason Dea jason.dea@gmail.com linkedin: http://ca.linkedin.com/in/jasondea

twitter: http://twitter.com/threadyblock blog: http://threadyblock.blogspot.com/