my social media breakfast syracuse
Post on 17-Oct-2014
1.225 Views
Preview:
DESCRIPTION
TRANSCRIPT
Dr. William J. Ward aka DR4WARDSocial Media Professor
BRIDGING THE DIGITAL SOCIAL SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Thursday, May 16, 13
Our 15th Century counter parts experienced less data in their entire lifetime
than we do in a a single day.
Thursday, May 16, 13
“Every day, we create 2.5 quintillion bytes of data -- so much so that
90% of the data in the world has been created in the last two years alone.” ~
IBM
How big is “Big Data” really?
Thursday, May 16, 13
100,000 times as much ram as Apollo Guidance Computer
1000+ times faster than the computer used to land the orbiter on the moon
16 million colors vs calculator-like display of the AGC
Thursday, May 16, 13
We now leave a trail of digital exhaust, a perpetual stream of text, location and other
data. ~ Human Face of Big Data
What is “Big Data?”
Thursday, May 16, 13
How will wearable computers, devices and sensors activated by voice and gesture change what we do
and how we use social media?
Thursday, May 16, 13
- Bernard Kiwia, Pedal Power Inventor in Arusha, Tanzania
Thursday, May 16, 13
..5 billion people are going to join the 2B of us that are already on the Internet. ~ Eric Schmidt
Thursday, May 16, 13
To Value
Noise
Thursday, May 16, 13
52% of U.S. Companies Report Difficulty Filling Jobs
May 2011
What is the biggest challenge facing companies for filling these jobs?
Thursday, May 16, 13
90% of employees say that they have to figure things out on their own.
March 2011
What is one of the biggest challenges facing organizations for utilizing social communication
and social collaboration?
Training
Thursday, May 16, 13
Job postings requiring social media skills rose 87% from 2011 to 2012,
topping 13,000 in one month alone earlier in 2012
Fall 2012
Are digital and social media skills in demand?
Thursday, May 16, 13
January 2013
50% of all new marketing hires will be technical
Thursday, May 16, 13
What if Social Media is not in the job title?
November 2012
Survey of professional communicators:
65% of respondents do social media on top of their
other duties.
Thursday, May 16, 13
Social Media Is Just The Tip Of The Iceberg
Thursday, May 16, 13
False Tweet from hacked @AP 's handle during market hours wiped out ~ $136 Billion from the S&P 500 in less than 1.5 minutes.
April 23, 2013
Thursday, May 16, 13
Improved communication and collaboration from social media could add $1.3 trillion annually in value
to the economy and
raise knowledge worker productivity 20-25%.
2012 Study
How can social media improve our jobs and organizations?
Thursday, May 16, 13
2012 Study
Where can social add value and increase productivity?
Thursday, May 16, 13
Take the problem and information to where individuals
already are.Thursday, May 16, 13
Digital and social media take what people are already doing and makes it
easier, faster, better.. and more fun.
Thursday, May 16, 13
PastPresent
Passive Active
Topic
Business as UsualLocation & Time Specific
Topic
Social Business: Real-time, Anywhere
Data
Data
How do people connect and share within organizations?
Thursday, May 16, 13
External or Internal Social Media? It’s all business
Marketing, PR,
Advertising
HumanResources
CustomerService
New ProductDevelopment
Sales
External B2B/B2C
Stakeholders
External - B2B/B2C
External B2B/B2C
Internal Communications
Stakeholders
External Recruiting
External Research
Social MediaStrategy
Improved CommunicationIncreased EfficiencyHigher Satisfaction
Cost Savings
Increase Customer Engagement / Feedback
Decrease Response TimeImprove Customer Satisfaction and
Retention Rates
Improve Problem Solving Decrease Response Time
Thought LeadershipDevelop Collaborations
Crowd Sourced InnovationReal-time Response
Reach Internal and External Audiences
Improve Target Marketing Increase Customer Engagement and
Loyalty Integrate External and Internal
Communications by breaking down silos
Thursday, May 16, 13
What is MyWalmart.com•Online Community where associates connect, interact & engage•For Walmart Associates Only•Blend of social media and useful information and tools
Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
ROI? • Reduce Call Center Volume • Quicker Response
• Increase Employee Satisfaction
Human Resources
Thursday, May 16, 13
•Ask ?’s•Exchange Information•Share Ideas and Tips with Others• Over 3,000 employees registered for Twelpforce and Twelpforce sent over 65,000 tweets• Since its launch in 2008, Best Buy Unboxed has facilitated over 500,000 conversations• Assisted millions of customers, read more than 900,000,000 messages
Customer Service
Thursday, May 16, 13
New Product Development Innovation - Research Development - Engineering Science
GE Ecomagination - Looking for great ideas5,000 new business plans,
new partnerships, new business models
Thursday, May 16, 13
Sales
to “get closer to our customers”.
Thursday, May 16, 13
Social Business Enterprise Platforms
Paid Free
Thursday, May 16, 13
Thursday, May 16, 13
Dr. William J. Ward aka DR4WARDSocial Media Professor
Thursday, May 16, 13
top related