myaimstore advertising 2010

Now what?A Follow Up Plan for Your MyAIMStore Website

Step One: Get a MyAIMStore

Two types of marketing

Two types of marketing

• Outbound marketing– Telemarketing– Tradeshows– Direct mail– Email blasts– Print ads– TV/Radio ads

• Interruption• Finding customers

Two types of marketing

• Inbound marketing– Search Engine

Marketing (SEO and PPC)

– Blogging– Social Media

• Permission• Getting found by

customers

Outbound Marketing

• Benefits– Traditional– Mass media

• Drawbacks– Technology – Cost

Printed Materials

• Business Cards• Advertisements• Flyers and handouts• Where to print

– Vistaprint– FedEx Office

• Get print ads– Member home page– MyAIMStore.com

E-mail

• Newsletter• E-blast• E-mail signature• How to e-mail

– Address book– E-blast software– E-mail signature

Inbound Marketing

• Benefits– Cost– Targeting– Long-term investment

• Drawbacks– Established methods– Audience size

Search Engine Marketing

• What is it?– Search Engine Optimization– Pay Per Click Advertising

Search Engine Optimization

• What is it?– “The process of taking

a page built by humans and making it easily consumable for both other humans and for search engine robots” (via http://guides.seomoz.org/chapter-3-

why-search-engine-marketing-is-necessary)

• Why is it important?

How To Do Search Engine Optimization

• MyAIMStore.com– Log In– Go to Customize > SEO

Pay-Per-Click

• What is it? • Why is it important?

How To Do Pay-Per-Click

• Google AdWords

• Facebook

SEO vs. PPC

• Which one should you choose?

Blogging

• What is it? • Why is it important?

How To Blog

• MyAIMStore.com• Blogger.com• Wordpress.com

Social Media

• What is it? • Why is it important?

How To Use Social Media

• Facebook• Twitter• YouTube