myaimstore advertising 2010
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TRANSCRIPT
Now what?A Follow Up Plan for Your MyAIMStore Website
Step One: Get a MyAIMStore
Two types of marketing
Two types of marketing
• Outbound marketing– Telemarketing– Tradeshows– Direct mail– Email blasts– Print ads– TV/Radio ads
• Interruption• Finding customers
Two types of marketing
• Inbound marketing– Search Engine
Marketing (SEO and PPC)
– Blogging– Social Media
• Permission• Getting found by
customers
Outbound Marketing
• Benefits– Traditional– Mass media
• Drawbacks– Technology – Cost
Printed Materials
• Business Cards• Advertisements• Flyers and handouts• Where to print
– Vistaprint– FedEx Office
• Get print ads– Member home page– MyAIMStore.com
• Newsletter• E-blast• E-mail signature• How to e-mail
– Address book– E-blast software– E-mail signature
Inbound Marketing
• Benefits– Cost– Targeting– Long-term investment
• Drawbacks– Established methods– Audience size
Search Engine Marketing
• What is it?– Search Engine Optimization– Pay Per Click Advertising
Search Engine Optimization
• What is it?– “The process of taking
a page built by humans and making it easily consumable for both other humans and for search engine robots” (via http://guides.seomoz.org/chapter-3-
why-search-engine-marketing-is-necessary)
• Why is it important?
How To Do Search Engine Optimization
• MyAIMStore.com– Log In– Go to Customize > SEO
Pay-Per-Click
• What is it? • Why is it important?
How To Do Pay-Per-Click
• Google AdWords
SEO vs. PPC
• Which one should you choose?
Blogging
• What is it? • Why is it important?
How To Blog
• MyAIMStore.com• Blogger.com• Wordpress.com
Social Media
• What is it? • Why is it important?
How To Use Social Media
• Facebook• Twitter• YouTube