l a vozNational Advertising Media Kit 2010-2011

PCI Rate Black & White: $8.25

Modular Rates (Black & White)

De Anza College is located

in Cupertino, CA, 12 miles

outside of San Jose, in the

Bay Area. One of the larger

community colleges in

California, De Anza enrolls

over 26,000 students.

La Voz is the official student

newspaper of De Anza college

and is largely read by the

campus community. Printing

3,500 copies weekly during

the school year, the paper is

a highly effective medium to

reach the De Anza student

population. Advertising

opportunities for the 2010 -

2011 academic year include:

display advertising, color

advertising, online advertising,

classified advertising, insert

distribution, and participation

in one of our many special

issues.

About Us General Information

Frequency: Days Published:Circulation:Readership:School Location:Metro Area:

WeeklyMonday3,50010,500Cupertino, CASan Jose, CA

Color Rates

Size5 col (10.25”) W x 16.0” H3 col (6.063”) W x 16.0” H2 col (4.00“) W x 16.0” H5 col (10.25”) W x 8.0” H3 col ((6.063”) W x 7.0” H5 col (10.25”) W x 4.0” H

Size10 col (20.5”) W x 16.0” H5 col (10.25”) W x 16.0” H5 col (10.25“) W x 16.0” H

Rate$630.00$396.00$264.00$330.00$173.25$165.00

Rate$1,100.00$750.00

$1,150.00

1 Spot Color: $150.00CMYK (Process, 4-color): $450.00

Display Advertising

School Enrollment:Format:Full Page Size:Column Widths:

26,0565 Column Tabloid5 col (10.25”) W x 16.0” H1) 1.875”2) 4.0”3) 6.063”4) 8.125”5) 10.25”

• Minimum size to place an ad: 10 column inches • Ads more than 14.0” in height will be billed at the full page height of 16.0”

Demographics

School Type:Highest Degree:09-10 In-State Tuition:09-10 In-State Student Expenses:Most Popular Degrees:Male/Female Ratio:On Campus Housing:Graduation Rate:Transfer Out Rate:

EthnicityWhite:Black (Non Hispanic):Hispanic:Asian/Pacific Islander:American Indian/Alaskan Native:Race/Ethnicity Unknown:Non-Resident Alien:

2-Year PublicAssociate’s Degree$891.00$5,990 - $17,237Business, Social Sciences49% / 51%No46%17%

Percentage23%6%16%35%0%13%7%

Size Restrictions

DescriptionFull PageLarge Half Page Vertical Small Half Page VerticalHalf Page HorizontalLarge Quarter Page VerticalQuarter Page Horizontal

DescriptionDouble Truck (Inside Spread)Page 3/Inside Cover, Full Page AdBack Page, Full Color Ad

Premium Placement(Black & white unless otherwise noted)

*All premium display subject to availability.

Please Note: La Voz only accepts inserts in designated newspaper racks.

l a vozNational Advertising Media Kit 2010-2011

Classified Advertising

Package50 (qty) words

Rate$40.00

Min. InsertionsMax. Insertions% Discount

Column InchesPCI Rate

2 6 10 14 185 9 13 17 +5% 10% 15% 20% 25%

1000 1500$7.15 $6.75

Frequency Discounts*

Bulk Contracts*

Online Discounts

*The discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.

Display Advertising Discounts

Online Advertising

Insert Distribution

Classified Discounts• Run in all issues in a given semester and receive 10% off• Run in all issues in a given academic year and receive 15% off

Rate Per Month$700.00$650.00$495.00

Size (In Pixels)Rectangle, 300 x 250Skyscraper, 160 x 600Small Horizontal Banner, 468 x 60

• Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice.• Run 3 months or more and receive 20% off total online advertising invoice.

Please Note: These discounts cannot be combined

Max Size: 8.5” x 11.0”Max Insert Amount: 750 Single Sheets

Description5 Racks:10 Racks:

Monthly Rate$1,050.00$1,800.00

Weekly Rate$350.00$600.00

Inserts are distributed in newspaper racks located in high traffic locations throughout the campus. Insert distribution is an extremely cost-effective option to achieve high levels of impressions. Insert inventory is monitored by La Voz staff and replenished as needed. Photo proof of performance also provided and included in cost.

http://www.lavozdeanza.com/

l a vozNational Advertising Media Kit 2010-2011

Fall 2010

September: 20 - Orientation Issue

October: 4 - Hispanic Heritage Month Issue, 11, 18, 25 - Transfer Day Issue**

November: 1, 8, 15, 22, 29

Winter 2011

January: 3, 18*, 24, 31 - Black History Month Issue

February: 7, 14, 22*, 28

March: 7 - Women’s History Month Issue, 14 - Spring Break Issue, SPRING BREAK

Spring 2011

April: 18, 25

May: 2, 9 - Asian/Pacific American Month Issue, 16, 23, 31*

June: 6 - Gay & Lesbian Month Issue, 13 - Graduation Issue

Publication Dates

Deadline and Contact Information

MediaMate52 Stiles Rd., Suite 206

Salem, NH 03079P 888.897.7711 or 603.898.7711

F 978.231.0300E orders@mymediamate.com

www.mymediamate.com

Academic Calendarhttp://www.deanza.edu/calendar/

Space and material deadline for display advertising is 7 business days prior to run date.

Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is run-ning on Tuesday, October 27th, your artwork and space reserva-tion is due Friday, October 16th.

La Voz has hired MediaMate to be its exclusive Ad Manager. MediaMate is not an agency. MediaMate is the direct ad manager on staff, and all rates published on this media kit are direct rates. Please be sure to update your contact informa-tion for La Voz to the below to ensure all correspondence and ad materials are received.

Payments should be made out to MediaMate and mailed to: MediaMate, 52 Stiles Rd., Suite 206, Salem, NH 03079 or to pay by credit card call MediaMate at 888.897.7711 or 603.898.7711. Accepted card types are Visa, Mastercard, Discover, and Amex.

All information subject to change at anytime.

• PDF with all fonts embedded• EPS file with all fonts embedded• All images should be 200-300dpi• Color images must be in CMYK format• Black and white images must be in grayscale

Basic Creative Requirements

* Tuesday Publication** Tentative Special Issue