nascar tribe
Post on 06-May-2015
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NASCAR Tribe NASCAR Tribe Brand Marketing At NASCAR
National Association Of Stock Car Racing
National Association Of Stock Car Racing
The Tribe is 75 Million Strong The Tribe is 75 Million Strong
Slide 4xx October 2008
au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
Cultural Authenticity
Cultural Authenticity
NASCAR Nation
NASCAR Nation
Racing Is A Religion
Racing Is A Religion
Fan Access Drives Engagement
Fan Access Drives Engagement
Drivers are Gold
Drivers are Gold
Not just drivers – authentic people
Not just drivers – authentic people
Teams Make It Happen
Teams Make It Happen
Brands Facilitate The Sport Brands Facilitate The Sport
The Need For Speed Drives The Passion
The Need For Speed Drives The Passion
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