national public relations committee the power of telling the story of jack and jill susan demming...

National Public Relations Committee The Power of Telling the Story of Jack and

Jill

Susan DemmingChair, Mid-Western Region

Kimberley GoodeNational Editor

National Leadership Supporting This Work

NATIONAL PRESIDENTTammy King

Official Spokesperson of the organization

NATIONAL EDITORKimberley Goode

Liaison to the National Public Relations Committee

Regional and National Public Relations

Susan DemmingMid-Western Region

Paulette Walker CampbellEastern Region

Ashia MuhammadCentral Region

Adaku OkoroSouth Central Region

Nina HowardSoutheastern Region

Deirdre PippinsMid-Atlantic Region

Elizabeth Alexander-Bernard Far West Region

National Public Relations Committee Duties

• Ad hoc committee of the national organization

• Charged with creating internal and external communications campaigns to build brand awareness and establish broader awareness of and Jill of America and its value to America.

5 Ways We are Telling our story and how you can help!

1. Engaging in Jack and Jill social media sites

2. Leveraging our national website as a PR channel

3. Creating awareness through national social media campaigns

4. Extending our message through regional channels

5. Securing media coverage for national, regional and chapter programs

1. Social Media

Added nearly 1500 Facebook likes

NOW8759!!

10X the number of Twitter followers

NOW541

2. the National Websitehttp://jackandjillinc.org/

• Member Spotlight

• Alumni Spotlight

• Chapter Website Links

• National,

• Regional and Chapter

• Highlights

• Send highlights to: admin@jack-and-jill.org

3. National Campaigns

#BlackSonsMatter#JJBedtimeStories

#JJVotes

#JJSchooldaze

#JJPowertoMakeaDifference

#JJNoCellPhoneSunday

• Creating/Extending Mid-Western RegionSocial Media Avenues- Associates have FB Page….

- Establishing FaceBook page forcurrent activity. Will determine ways to ensure appropriate access.

- Regional Twitter Account

- Encourage Chapter’s to extend National/Regional messaging.

- Find ways to share chapter events closer to real time…..Great ideas/events should be celebrated/shared.

- Media Feeds Monitored, but please forward coverage your chapter receives. stdemming@yahoo.com

- As media avenues established, info will be shared.

4. Support Regional Channels

5. Seek Media Coverage • Chapters are encouraged to

seek publicity for local events• Contact the National

Headquartersfor a quote from the National President to be included in press releases; remember the National President is the official spokesperson of the organization

• Share coverage with NationalPublic Relations Committee through Regional Representative to be highlighted in national In the News section

Tools & Resources Coming Soon!

• Press Kit Template- Jack and Jill fact sheet- Sample press release- Description of programmatic thrusts and key programs

- Bios of National Executive Board Members- Summary of partnerships

• Social media policy• Standard photo release• Media guidelines• Proprietary research to highlight the success of our

organization and provide parenting insights