national western

Jayden Kirby & Sierra Stephens

NATIONAL WESTERN LIVESTOCK EXHIBITION

• 1906• World’s Largest Stock Show by Animal

Count.• World’s Largest Carload and Pen Cattle

Show• Known as the “Super Bowl” of Livestock

Shows.

BACKGROUND

It is our mission to serve producers and consumers throughout the world by being the premier Stock Show, Rodeo, Horse Show and center for year-round events. As a 501 (c)(3) charitable non-profit organization governed by the Western Stock Show Association’s Board of Directors, the National Western provides college and graduate level scholarships in agriculture and medicine for practice in rural areas.

MISSION

• Board of Directors• Staff/Faculty/Interns• Members• Exhibitors• Donors• Scholarship Recipients• Local, State, National and International

Communities

STAKEHOLDERS

• Marketing Department• Livestock Department• Horse/Rodeo Department

USE OF NEW MEDIA

• Billboards, Digital Boards• Facebook, other websites• Radio Stations, TV Shows• Partners with 9NEWS

Commercial SpotsBanners on 9NEWS Website

• “Visit Denver”

MARKETING DEPARTMENT

• Print AdvertisingBreed Association Magazines

• e-blasts• Buy/Trade with Companies

Breeders World• Facebook, Instagram, Twitter, Blogs

LIVESTOCK DEPARTMENT

• National Western Website• Print Ads• Beginning more digital and website buys.

• Rodeo – Good General Public “Pull”

HORSE AND RODEO DEPARTMENT

• AnalyticsFacebook

• Reports are gathered after every show.• Track hits on website.

MEASURING MEDIA SUCCESS

• Stock Show Pages• Posts were very well

liked and commented on.

• Cheap and Fun!• For 2016, Nate will

have a new companion!

NATE ON A GATE

• National Western Stock Show Facebook: 52,315• National Western Stock Show Instagram: 5,074• National Western Stock Show Twitter: 5,725

• NWSS Livestock Facebook: 6,783• NWSS Livestock Instagram: 2,736• NWSS Livestock Twitter: 2,699

• NWSS Horse Facebook: 634

FRIENDS AND FOLLOWERS

• Clancy Anderson

Social Media & Marketing Coordinator

• http://nationalwestern.com

• National Western Stock Show Facebook

RESOURCES

NATIONAL WESTERN 2016