navigating linked in for job search success

How to Navigate LinkedIn for Job Search

Jacqueline Buck SPHRMinnesotaWorks.net

Department of Employment & Economic Development

Introduction

• Presentation assumes that participants have a basic knowledge of LinkedIn.

• Need an introduction to LinkedIn? www.learn.linkedin.com

I'm on LinkedIn--Now What??? (Third Edition): A Guide to Getting the Most Out of LinkedIn [Paperback] Jason Alba (Author)

Overview

• Largest professional online network

• Allows you to create an online presence

• Use LinkedIn to make meaningful connections

• Research companies, find job openings, connect with groups

Why LinkedIn?

Online visibility

Great venue for professional networking

Transform your professional life

STATISTICS

2 new members per second

161 million members-200 countriesFortune 500 companies represented1.2 million groups4.2 billion professional searches

Hmm .. .. .. ..

5 Simple Steps to Success

1. Create and optimize your profile

Nurture a genuine relationshipDeliver results-oriented contentIdentify 1 main objectiveKnow your audienceCreate a call to action

Step 2

2. Order your profile sections according to

your goal.

Most relevant sections near the top. Summary should always be near the

top Find a way that represents you best

Step 3

3. Optimize your Summary section

Use the style that works best Make it “keyword” rich

4. List your specialties Make it easy to scan Use bullet points Cut and paste from Word

More Simple Steps . . .

5. Add relevant sections to your profile

Certifications (CPA, NCRC, SPHR)

Publications Applications (blog, tweets, reading list)

Step 5

6. Skills New emphasis on this section Easily connect with others who have similar interests Most searched terms at the top

7. Personal Information / Contact Settings

7. Additional Information

Interests Groups (“Groups you might like”)

Should be compelling & reinforce your expertise.

RECOGNIZE THESE ?

CONNECTIONS

4 Tips for Meaningful Connections

1. Timing is everything2. Leverage events3. Ask for advice4. Be a resource for others

ASK FOR ADVICE

BE A RESOURCE

GROUPS

• 1.2 million groups• Join 50 groups• Open access • Create your own• Search current groups

SEARCH FOR JOBS

Suggests jobs

Advanced Search

dkf10 jobs

Identifies Connections

Creates spiders

Ready to get started and make some meaningful connections?

Jacqueline Buck SPHRWorkforce Development

Department of Employment & Economic Development

Jacqueline.buck@state.mn.us