This presentation illustrates how to use LinkedIn as a tool to do active (outbound) and passive (inbound) information gathering. While focused on the job search, the practices also can be applied to business competitive intelligence gathering.
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Westchester Networking Organization16 January 2012
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Presentation was build based upon questions we heard from the WNO community
This presentation is an update to our 2009 one, which generated huge interest across the Internet. SlideShare profiled presentation as “essential.” Great primer.
LinkedIn can give you information. It is up to the individual to use the information in an innovative manner.
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Connecting a social media tool to another tool creates an automatic opt-in. Also opens door to privacy issues.
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Relationships are built on trust. Degree 1: one-to-one, high trust level. Degree 2: reference through highly trusted relationship, mid high trust level. Degree 3: Like second-cousin removed. Trust level is relative.
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Goal: Build trust relationships
Image: noomhh / FreeDigitalPhotos.net
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Goal of social media tools is to 1) engage others and 2) build trust relationships
Basics
Passive techniques
Active techniques
Homework
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Connect with friends and colleagues
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Connect with affinity groups
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Add new contacts: Email
Webmail
Desktop
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LinkedIn accesses your private email contact list to “See Who You Already Know on LinkedIn.” By default, all contacts are selected. “Unselect” those contacts to which you don’t want to send an invitation. See https://help.linkedin.com/app/answers/detail/a_id/125. Don’t use default LinkedIn invitation wording. (Can be viewed by the recipient as a spammer.) Personalize. If you use Outlook (not Outlook Express), Outlook LinkedIn bar http://www.linkedin.com/static?key=microsoft_outlook
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Add new contacts: Colleagues
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LinkedIn looks at company names listed under “Experience” in your LinkedIn profile.
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Add new contacts: Alumni
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LinkedIn looks at schools listed under “Education” in your LinkedIn profile.
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Add new contacts: People You May Know
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See YouTube video on full features http://www.youtube.com/watch?v=rDCYg1loAxQ
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Recruiters focus on branded talent
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Branding: Heading / Summary
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Branding: Specialties
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Branding: Skills and expertise
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Branding: Descriptive profile #1
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Branding: Descriptive profile #2
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Branding: Descriptive profile #3
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Branding: Descriptive profile #4
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Branding: Descriptive profile #5
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Brand with add‐on apps
Basics
Passive techniques
Active techniques
Homework
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Relationships are built on trust. Degree 1: one-to-one, high trust level. Degree 2: reference through highly trusted relationship, mid high trust level. Degree 3: Like second-cousin removed. Trust level is relative.
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Michael
Ace
Ace
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In this example, you want to contact Tom Jones. You have a first-degree connection to Maxwell. However, you don’t know Maxwell very well. You have first-degree connections with 10 shared connections. Of those 10, you know Michael the best.
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Do what I do best. Call Michael.
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See also https://help.linkedin.com/app/answers/detail/a_id/1645 7000 characters max. Be crisp.
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Reconnect with your first-level contact, Michael. He may know more about opportunity, the company and/or the hiring manager. Most importantly, you’ve kept your person network active by building trusted relationships.
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Michael
Michael
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Make your conversation with Michael meaningful by first researching what he’s been doing.
If you are interested in Ace, what other companies may you wish to follow / investigate? If you are called for an interview with Ace, who are their competitors? Competitors … fruitful conversation
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Ace
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Deeper diver into company and employee profiles (http://www.linkedin.com/company/COMPANYNAME/statistics/) Prep for interview
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Networking into LinkedIn published jobs … Relevant to what LinkedIn knows about you Keep looking for opportunities because one is going to stick Yellow highlites: Greater NYC area aligns with my marketing plan As going through process, you become smarter about industry you are targeting … or find you are interested in a different industry … All goodness
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Using tools to make personal connections …
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http://inmaps.linkedinlabs.com/
http://swarm.linkedinlabs.com/
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Future is contextual awareness: Linking changes in the environment. Synthesis of information. LinkedIn Engineering is exploring with apps like LinkedIn Maps and Swarm. (See discussion at http://engineering.linkedin.com/algorithms/ranking-live-streams-data). Worth looking at—if only to start your thinking about the tactic knowledge you already possess.
WNOImage: Ambro / FreeDigitalPhotos.net Image: Miles / FreeDigitalPhotos.net
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Doesn’t need to be a formal class. Perhaps one-on-one with a colleague. Challenging others, challenges you. You become a better networker. Share your best practices. Learn from others.
Find people who have backgrounds similar to yours. What Groups do they belong to? Who has viewed their profiles?
Determine who can provide you with the best source of information about one of your target employers and ask that person a question through LinkedIn (not through your personal email account).
Create and moderate a new LinkedIn Group.
Play with LinkedIn Tools http://www.linkedin.com/static?key=tools.
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Build a reputation in LinkedIn as a subject matter expert. Profile, top menu bar, click “Answers,” “Ask a Question,” “Answer a Question.” Industries on the right sidebar. “Experts” on top menu.
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