ncompass live: the best of ala 2011: ...according to mary jo

The Best of ALA Annual Conference…according to Mary Jo

Gates Foundation Preconference:Public Access Technology Community

Forum for NTIA BTOP participants from 22 states to: – Share lessons learned– Discuss challenges– Expand public access– Continue innovation– Ensure sustainability

Launch COSLA Peer and Expert Learning Community of Practice

• Conference Calls…2-3 each month…hot topics• Collaboration Site…www.digitalliteracy.gov• Focus Sessions at COSLA meetings…case

studies and facilitated discussions• BTOP Showcase at COSLA meetings…show and

tell

Share Marketing Materials

ala.org/ala/issuesadvocacy/advocacy/publicawareness/campaign@yourlibrary/njworks.cfm

Public Access Technology Benchmark Initiative

Voluntary Adoption of public access benchmarks for library and local government partners to use to:– Assess quality of library public access technology

services– Demonstrate the value of library public access

technology services to people and communities– Motivate ongoing investment (local $, Gates $, etc.)– Create a dialog…like: “If we can do ___ with the

resources we have now, we could do ___ with _____!”

Benchmarks will be:

•Aspirational...not status quo•Voluntary...so must be relevant to libraries of all sizes •Help all libraries recognize achievements •Provide a path for continuous improvement•Focus on the actual uses of technology Education

Workforce developmentAccess to court, health information, etc.

Turning the Page 2.0 Preconferencehttp://www.pla.org/ala/mgrps/divs/pla/plaevents/turningthepage/currentlearners.cfm

Free Advocacy Training from PLA

•Develop leadership skills•Develop compelling library story•Build community partnerships•Enhance presentation skills•Seek public and private funding•Implement outreach strategies

•This training addresses needs expressed in NE Library Commission CE Survey

•Raise library profile•Raise $$

PR Forum“Going Mobile @ your library©”

Joe Murphy http://joemurphylibraryfuture.com

Librarian at Yale University – Professional Speaker – Change Agent

– identifying technology trends– encourage librarians to use emerging technologies (esp.

smartphones) to engage customers in meaningful ways– sales now outnumbering those of PCs…85% own mobile– Examples of mobile apps. and how libraries use them in slideshow at:

tp://bit.ly/ala11pr– Photos at: www.flickr.com/photos/ala_members/sets/72157626935913203

– Resource List at: www.facebook.com/?ref=home#!/pages/PR-Forum/260579593286, click on Discussions in the left sidebar

Plethora of PR Resources http://atyourlibrary.org

September is Library Card Sign-up Monthala.org/ala/conferencesevents/celebrationweeks/card/index.cfm

ALA Campaign with Customer-oriented Websitehttp://atyourlibrary.org/connectwithyourkids

ALA Campaign—localize it with local teamshttp://atyourlibrary.org/baseball