nd14 - tim lloyd
Post on 18-May-2015
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Digital in policy teamsTim LloydHead of digital communications@timolloyd
Carrots and sticks
● better data● more feedback● increased skills - job security?● Civil Service Reform● 340 hours of training: surgeries, dashboards
1:1
And yet...
● I don’t have time● the IT doesn’t work● our audience isn’t online
Digital by stealth
● pilot five policy packs● books, coffee vouchers
and tablets● six weeks of blogging,
feedback, sharingwith teams
Ego, fear, greed
● five more teams listening, analysing, talking to their audience
● another 30+ team leaders signed up● back on the board agenda● a re-energised digital team
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