neil morley (akrapovič)*: akrapovic. from the race track to route 66. entering the harley davidson...
Post on 12-Jul-2015
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From Racetrack to Route 66
20 Years
Four Business Units
Company Vision
Leadership in exhaust system solutions and excellence in innovative titanium technology
+500cc EU and USA motorcycle sales 45% down 2008-10
Sports and street motorcycle sales even harder hit
Strong growing emerging markets in Southern Hemisphere
Large untapped Custom and Scooter markets for Akrapovic
Motorcycle Market
Competitive Environment
Design - Power - Sound
Unique, Deeply Resonant Sound
Sportster, Touring, Softail and Dyna models
85% of Harley Range
covered at launch
Launch Plan
One Concept Bike - The Morsus
One Photo-Shoot
Media Reaction
Consumer Communication
Fifteen major Harley European and US events Six major awards
Microsite www.akrapovic-custom.com
Catalogs, POS and Customer Magazine
Distributor Marketing
Results/What We Learnt
Next….
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