netflix’s success through technology and culture - andicom 2014
Post on 28-Oct-2014
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..In short
Netflix culture enables talented people to build great products by minimizing process and enabling us to do what we love...
About my Team (Edge Engineering)
● Build and operate the front door and control systems for Netflix streaming
● Billions of requests per day ● Constant code changes● ~ 20 people
○ Platform 5○ Delivery 5○ Services 6○ Management 4
Netflix Culture and Edge Engineering
● Build highly scalable, resilient, dynamic systems
● Act fast, react fast● Freedom to radically experiment● Open Source what we developed
OSS Thought Leadership from my small team
● Zuul - Netflix’s Cloud Edge Router● Hystrix - Service Resilience● RxJava - Reactive Extensions● Turbine - Data stream aggregation● Ribbon2 - SOA client● Prana - Cloud platform support for multiple
programming languages.● Scryer - Predictive cloud Autoscaling (** not yet)● Nicobar - Dynamic code/scripting library (** not yet)
Success of the Culture
● Streaming Success● Media Success● Cloud Computing Leader● Cultural Leader● Attract and retain great employees
Cloud
User Interface loaded, data retrieved from Netflix Edge Service
CDN
Edge Services
Your CE Device
User Interface
Netflix Streaming Platform
Cloud
User Interface Loaded
CDN
CE integration
Edge Services
Your CE Device
User Interface
Netflix Streaming Platform
Cloud
Authorization / Obtain License
Your CE DeviceCDN
Edge Services
Your CE Device
User Interface
Netflix Streaming Platform
Cloud
Content and CDN located
Your CE DeviceCDN
CE integration
Edge Services
PlayData
Your CE Device
User Interface
Netflix Streaming Platform
Cloud
Streaming Starts
Your CE DeviceCDN
CE integration
Edge Services
Your CE Device
User Interface
Netflix Streaming Platform
Content Delivery
User Interface
Netflix Streaming Platform
DRM
Cloud
encoding
Your CE DeviceCDN
CE integration
Netflix Open Connect
● Reduces ISP cost by serving Netflix traffic from the local ISP datacenter, rather than upstream network interconnects
● Netflix bears the capital and maintenance costs, not ISP
● ISP provides space, power and a network port● Free of charge to ISP
How Open Connect has helped ISPs
● 10X ISP traffic growth in < 12 months after Open Connect
● About 90% of Netflix traffic offset by Open Connect in Latin America (~80% in N. Am)
● International transit cost savings● Ultra HD/4k streams, 3D streams, and high
Netflix Speed Index attracts and retains ISP customers
Future of Netflix and Television
● Internet TV○ By 2016 50% of television will be delivered by
internet● Smart TV revolution
○ 100 million Smart TV’s will be sold this year○ By 2025 everyone will have a smart television
● Smart Netflix - Algorithms○ Predict the 1 - 3 shows you want to watch now.
For more information...
● Netflix Culture● Netflix Open
Source● Tech Blog● Jobs
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