netherlands - · pdf filegrand challenge grand challenge: a different and longer life who...

Fontys University of Applied SciencesNetherlands

Introduction

Monica Veeger

Fontys Academy for Creative Industries

Fontys International Lifestyle Studies

Research Chair Futures Research & Trendwatchinghttp://www.fontysaci.com/research/research-chair-futures-research-trendwatching

Email m.veeger@fontys.nl

Twitter @monicaveeger

2

Grand Challenge

Grand Challenge:

A different and longer life

Who wants to live forever? Mapping

and analyzing possible future

consequences of large increases of

human age and influence on Quality of

life

Source: http://stt.nl/wp/wp-content/uploads/2014/09/STT-

Horizonscan2050-defweb-03.pdf

3

Research methods

Desk research

Interviews

Brainstorm sessions

Delphi method

4

Deskresearch and brainstorm

Changes due to longevity

Demographic changes

Economic changes

Social – cultural changes

Technological changes

Ecological changes

Political changes

5

Demography

Deskresearch

Interviews

Brainstormsessions

http://www.geoforcxc.com/population/

6

Demography

7

Demography

8

9

Economy

More elderly detrimental to

economy?

10

Economy

Retirement?

With current prognosis in 2050 70

If 130 years 110?

11

Economy

Quite society

Less innovation

Less Passion

12

Economy

Cities different

Less nature

Overpopulation

13

Economy

Health care too expensive

Every year health check

14

Social cultural - economy

Every year health check

Who may live forever?

Healthy lifestyle and

socio economic status

15

Politics

16

Who gets health care,

who may live longer?

Politics

17

Social cultural changes

18

Technology

Half human – what is live?

Chips to detect you

19

Ecology

20

Overpopulation

Pollution

Food for everybody?

Quality of life

Source Dr. Elke den Ouden

http://www.elkedenouden.com/InnovationDesign.html

21

Qualtiy of life

Perspective of value

meaningful life

good life

pleasant life

User Hapiness

Organization Core values

Ecosystem Shared drivers

Society Wellbeing

Perspctive of value

Psychology

Sociology

User Sense of belonging

Organization Social responsibiity

Ecosystem Reciprocity

Society Meaningful life

Perspective of value

Quality of life

Reason to rise every morning

25

Quality of life

Statement:

There are indications that increasing prosperity leads to changing values and ambitions, also in the emerging economies. A higher life expectancy and more prosperity make people look different at the quality of life. The living standard in the various regions is still measured in Gross Domestic Product (GDP) per capita. But this may change. Think, for instance, of the so-called Happiness Index. In more prosperous societies materialism and consumerism are gradually losing their attraction. In the future people will probably mainly want to measure the quality of life.

Source: http://stt.nl/wp/wp-content/uploads/2014/09/STT-Horizonscan2050-defweb-03.pdf

26

Quality of life and longevity

Yes or No:

Materialism and consumerism are

gradually losing their attraction

Yes or No:

People will probably mainly want to

measure the quality of life

Source: http://stt.nl/wp/wp-content/uploads/2014/09/STT-Horizonscan2050-defweb-03.pdf

27

Is 130 an aim for longevity?

28

“Live a good life. In the end is

is not the years in a life that

count, but the life in the

years”

Abraham Lincoln

Questions?

29