nets day 2015 sirpa nordlund
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50 SHADES
OF PAY(N)
Mobey Forum / Sirpa nordlund
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ParodyWiki.me
Mobey Forum- Staying Ahead of the Curve
Mobey is global industry forum empowering banks and other financial institutions to lead in the future of financial services.
Focus typically 1-3 years ahead
We analyze business strategies and technologies
We identify commercial drivers and disruptors
The best sounding board for peer-to-peer brain storming
Member meetings 4 times a year: 3 in Europe, 1 in North America
• HCE Strategies
• Led by Zaf Kazmi, CaixaBank and Kristian Sorensen, NETS
HCE Workgroup
• Services for corporates
• Led by Petra Bunschoten, ING
Mobile Corporate Workgroup
• How biometrics can be used in financial institutions
• Led by Philipp Le Pape from Morpho and Mario Maawad from CaixaBank
Biometrics and Security Workgroup
• How predictive analysis can change the financial app design, planning and usage
• Led by Amir Tabakovic, Post Finance
Predictive analysis in mobile finance
Mobey Forum Workgroups
Moving from a 15 year change cycle to 12
months change cycle
Host Card Emulation: The biggest
paradigm shift in payments
ApplePay – SamsungPay
MicrosoftPay?
BankPay?
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7
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ApplePay & Passbook made NFC mass-market
85 percent of
smartphone owners see
the benefit of storing
mobile wallet content
on their phones.
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New products
designed by us, but not necessarily for us
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”MNO-Pay”
• UICC as SE
• NFC Payments
• MNO(s) as a
trusted
partner(s)
”OEM-Pay”
• ApplePay (Only
in US) NFC
• SamsungPay
with MST (Only
in US)
• SamsungPay
with SE’s
• Microsoft
support for HCE
• Others
following
”Issuer-Pay”
• On any chosen
technologies,
such as HCE
• Branded as
Issuer,
controlled by
Issuer, provided
by a trusted
tech provider
Other
• Amazon
• Start-ups
• Non-EMV
solutions
• ...
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HCE - going strong in europe
OP Bank in Finland
Polish Banks
RaboBank in NL
Slovakia
French Banks
Italy
Bulgaria Fibank
Spain
Financial institutions, especially banks
have an advantage of
rich purchase data and high reach channels
© 2014 Cardlytics.
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Low
Reach
High
Reach
Digital
Users
# Purchase Transactions / Year
High Purchase DataLimited Purchase Data
1B+
millions
millions billions
Purchase data and digital channels at scale
are the “holy grail” – offer fascinating
opportunities if used right
© 2014 Cardlytics
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Low
Reach
High
Reach
Digital
Users
# Purchase Transactions / Year
High Purchase DataLimited Purchase Data
1B+
millions
millions billions
Mobey Forum predicts:
50+% of Consumers will be mobile-Only for
financial services by 2020
* Excluding maybe ATM withdrawals
Mobey Forum Predicts:
Mobile Will be the #1 Sales Channel for
financial industry by 2020
And not just a sales channel, but
The main vehicle for customer engagement
Banks have a head start as the trusted
owner of transaction data
-20%
0%
20%
40%
60%
80%
How Well Firms
Safeguard Customer
Information
0%
20%
40%
60%
How Well Firms Use
Customer Information in
Customers' Best Interest
16Source: Alix Partners, Q4 2011 Research. Top Two box rating minus bottom box rating
...but the data is used very little!
Customers
generate data
Bank analyzes
data
Analysis is used
for better
services
The use of the
data at the right
TIME with the
right TONE
Customer is
happy & uses
more services
Product Design has proven to be a
challenge
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TYPICAL BANK APP
Source: stuffthathappens by Eric Burke
• NFC peer-to-peer
feature
• Merchants & HCE
pre-paid as an
opportunity
• Basic NFC reader
functionality
NFC is just at a beginning –
Some untapped ideas..
Our Members include….
Thank You!
Twitter.com/MobeyForum
twitter.com/senordlund
Mobey Forum
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