netsize - peter garside - mobile retail summit - dot media

SMS Text Messaging

Peter Garside, Sales Director May, 2014

Every message means business!

The past was........... SMS Text Messaging?

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The future is..............SMS Text Messaging for Application to Person

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Brands

Employers

Clubs

Schools

We love SMS!

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SMS

Forecast

5 Sources: A2P SMS Market Analysis & Forecast and Informa Telecoms & Media: VoIP and IP

Messaging, Revenue forecast is Juniper Research and : Information and Communication

Technology (Research and Markets)

A2P growing by 32%

A2P worth $70 billion by 2016, overtaking P2P

A2P increasingly important for operators

IM is growing by 40%

Mobile Strategies with Brands

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If you don’t have

a mobile strategy

you don’t have a

future strategy

Eric Schmidt, Google

If you don’t have

an SMS strategy

you don’t have a

future strategy

Peter Garside, Netsize

57% of consumers say they would be interested in opting into a brand’s SMS loyalty program

90% of mobile users who participated in an SMS loyalty program felt they had gained value from it

80% of consumers say they have not been marketed to via SMS by their favourite brands

Source: Hipcricket

22% of emails are read

29% of Tweets are read

12% of Facebook posts read

Communication with Customers, Employees, Pupils and Members

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Who reads SMS?

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98% of Text Messages

are Read Source: Frost and Sullivan

What about Apps?

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App Usage in the UK

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Why does SMS cut the time to reach a consumer?

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• to use and click through Easy

• 100% of mobiles in Europe Contact

• through the noise of email and social networking Cuts

• of SMSs is low due to price Amount

• SMS messages are opened quicker than email Time

SMS is used everywhere

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Real Text Alert Services

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Argos – Stock check, reserve, buy

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Using SMS Text Messages for Delivery Orders

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Pin by SMS can be integrated with standard paper solutions

Post can take a couple of days and SMS is instant

Very secure to have card by post and PIN by phone

Pin by SMS for Credit and Debit cards

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SMS Text Messaging and Surveys

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Point of sale in shops and online

Advertising, competitions and promotions in shops and online Text ‘Great deal’ to 87000

‘What is the average dress size in Europe?’ : Text A, B, or C to 87000

Text web to 87000 to view our new web

Join a retail club via text to receive exciting promotions

Through an App

During a customer care call

Brands : How do get the phone numbers?

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Quality is King but what is quality?

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Delivery Rate

Local Supplier

Ported Number Support

Reach

Capacity & Speed

Failover

Error codes

Direct Connect

27/7 Support

Offices (21) Paris, Stockholm, London & Guilford, Rome, Madrid,

Düsseldorf, Amsterdam and many more

Payment Service in 50+ markets

Messaging Reach in 240 countries

Direct relationship with 160 mobile

operators

More than 2B Mobile Transactions / Year

Consumer spend processed ~ 500M€

System availability > 99,99%

Only global player offering

subscription payment model

“Netsize is supremely strong

across most of Europe” The Forrester Wave™: Mobile Messaging Vendors, Q4 2009

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Netsize Today

Thank you for listening!

Peter Garside, Sales Director May, 2014

Complexity Under the Bonnet

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SMS Quality

Direct Connections

AA19

Operator blocking

Grey Routes

SS7 Connection

Indirect Connections

(aggregators)

SIM Farms

International Complexity

Why Netsize is a star!

Glocal Player