netsize - peter garside - mobile retail summit - dot media

SMS Text Messaging

Peter Garside, Sales Director May, 2014

Every message means business!

The past was........... SMS Text Messaging?

2 Netsize - Messaging

The future is..............SMS Text Messaging for Application to Person


Brands

Employers

Clubs

Schools

We love SMS!

4

SMS

Forecast

5 Sources: A2P SMS Market Analysis & Forecast and Informa Telecoms & Media: VoIP and IP

Messaging, Revenue forecast is Juniper Research and : Information and Communication

Technology (Research and Markets)

A2P growing by 32%

A2P worth $70 billion by 2016, overtaking P2P

A2P increasingly important for operators

IM is growing by 40%

Mobile Strategies with Brands


If you don’t have

a mobile strategy

you don’t have a

future strategy

Eric Schmidt, Google

If you don’t have

an SMS strategy

you don’t have a

future strategy

Peter Garside, Netsize

57% of consumers say they would be interested in opting into a brand’s SMS loyalty program

90% of mobile users who participated in an SMS loyalty program felt they had gained value from it

80% of consumers say they have not been marketed to via SMS by their favourite brands

Source: Hipcricket

22% of emails are read

29% of Tweets are read

12% of Facebook posts read

Communication with Customers, Employees, Pupils and Members

7 Netsize - Messaging Source: Frost and Sullivan

Who reads SMS?


98% of Text Messages

are Read Source: Frost and Sullivan

What about Apps?


App Usage in the UK

10 Netsize - Messaging Source

Why does SMS cut the time to reach a consumer?

11

• to use and click through Easy

• 100% of mobiles in Europe Contact

• through the noise of email and social networking Cuts

• of SMSs is low due to price Amount

• SMS messages are opened quicker than email Time

SMS is used everywhere


Real Text Alert Services


Argos – Stock check, reserve, buy


Using SMS Text Messages for Delivery Orders


Pin by SMS can be integrated with standard paper solutions

Post can take a couple of days and SMS is instant

Very secure to have card by post and PIN by phone

Pin by SMS for Credit and Debit cards


SMS Text Messaging and Surveys


Point of sale in shops and online

Advertising, competitions and promotions in shops and online Text ‘Great deal’ to 87000

‘What is the average dress size in Europe?’ : Text A, B, or C to 87000

Text web to 87000 to view our new web

Join a retail club via text to receive exciting promotions

Through an App

During a customer care call

Brands : How do get the phone numbers?


Quality is King but what is quality?


Delivery Rate

Local Supplier

Ported Number Support

Reach

Capacity & Speed

Failover

Error codes

Direct Connect

27/7 Support

Offices (21) Paris, Stockholm, London & Guilford, Rome, Madrid,

Düsseldorf, Amsterdam and many more

Payment Service in 50+ markets

Messaging Reach in 240 countries

Direct relationship with 160 mobile

operators

More than 2B Mobile Transactions / Year

Consumer spend processed ~ 500M€

System availability > 99,99%

Only global player offering

subscription payment model

“Netsize is supremely strong

across most of Europe” The Forrester Wave™: Mobile Messaging Vendors, Q4 2009

20

Netsize Today

Thank you for listening!

Peter Garside, Sales Director May, 2014

Complexity Under the Bonnet

22

SMS Quality

Direct Connections

AA19

Operator blocking

Grey Routes

SS7 Connection

Indirect Connections

(aggregators)

SIM Farms

International Complexity

Why Netsize is a star!

Glocal Player