![Page 1: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/1.jpg)
SMS Text Messaging
Peter Garside, Sales Director May, 2014
Every message means business!
![Page 2: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/2.jpg)
The past was........... SMS Text Messaging?
2 Netsize - Messaging
![Page 3: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/3.jpg)
The future is..............SMS Text Messaging for Application to Person
3 Netsize - Messaging
Brands
Employers
Clubs
Schools
![Page 4: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/4.jpg)
We love SMS!
4
SMS
![Page 5: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/5.jpg)
Forecast
5 Sources: A2P SMS Market Analysis & Forecast and Informa Telecoms & Media: VoIP and IP
Messaging, Revenue forecast is Juniper Research and : Information and Communication
Technology (Research and Markets)
A2P growing by 32%
A2P worth $70 billion by 2016, overtaking P2P
A2P increasingly important for operators
IM is growing by 40%
![Page 6: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/6.jpg)
Mobile Strategies with Brands
6 Netsize - Messaging
If you don’t have
a mobile strategy
you don’t have a
future strategy
Eric Schmidt, Google
If you don’t have
an SMS strategy
you don’t have a
future strategy
Peter Garside, Netsize
57% of consumers say they would be interested in opting into a brand’s SMS loyalty program
90% of mobile users who participated in an SMS loyalty program felt they had gained value from it
80% of consumers say they have not been marketed to via SMS by their favourite brands
Source: Hipcricket
![Page 7: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/7.jpg)
22% of emails are read
29% of Tweets are read
12% of Facebook posts read
Communication with Customers, Employees, Pupils and Members
7 Netsize - Messaging Source: Frost and Sullivan
![Page 8: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/8.jpg)
Who reads SMS?
8 Netsize - Messaging
98% of Text Messages
are Read Source: Frost and Sullivan
![Page 9: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/9.jpg)
What about Apps?
9 Netsize - Messaging
![Page 10: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/10.jpg)
App Usage in the UK
10 Netsize - Messaging Source
![Page 11: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/11.jpg)
Why does SMS cut the time to reach a consumer?
11
• to use and click through Easy
• 100% of mobiles in Europe Contact
• through the noise of email and social networking Cuts
• of SMSs is low due to price Amount
• SMS messages are opened quicker than email Time
![Page 12: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/12.jpg)
SMS is used everywhere
12 Netsize - Messaging
![Page 13: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/13.jpg)
Real Text Alert Services
13 Netsize - Messaging
![Page 14: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/14.jpg)
Argos – Stock check, reserve, buy
14 Netsize - Messaging
![Page 15: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/15.jpg)
Using SMS Text Messages for Delivery Orders
15 Netsize - Messaging
![Page 16: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/16.jpg)
Pin by SMS can be integrated with standard paper solutions
Post can take a couple of days and SMS is instant
Very secure to have card by post and PIN by phone
Pin by SMS for Credit and Debit cards
16 Netsize - Messaging
![Page 17: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/17.jpg)
SMS Text Messaging and Surveys
17 Netsize - Messaging
![Page 18: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/18.jpg)
Point of sale in shops and online
Advertising, competitions and promotions in shops and online Text ‘Great deal’ to 87000
‘What is the average dress size in Europe?’ : Text A, B, or C to 87000
Text web to 87000 to view our new web
Join a retail club via text to receive exciting promotions
Through an App
During a customer care call
Brands : How do get the phone numbers?
18 Netsize - Messaging
![Page 19: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/19.jpg)
Quality is King but what is quality?
19 Netsize - Messaging
Delivery Rate
Local Supplier
Ported Number Support
Reach
Capacity & Speed
Failover
Error codes
Direct Connect
27/7 Support
![Page 20: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/20.jpg)
Offices (21) Paris, Stockholm, London & Guilford, Rome, Madrid,
Düsseldorf, Amsterdam and many more
Payment Service in 50+ markets
Messaging Reach in 240 countries
Direct relationship with 160 mobile
operators
More than 2B Mobile Transactions / Year
Consumer spend processed ~ 500M€
System availability > 99,99%
Only global player offering
subscription payment model
“Netsize is supremely strong
across most of Europe” The Forrester Wave™: Mobile Messaging Vendors, Q4 2009
20
Netsize Today
![Page 21: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/21.jpg)
Thank you for listening!
Peter Garside, Sales Director May, 2014
![Page 22: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/22.jpg)
Complexity Under the Bonnet
22
SMS Quality
Direct Connections
AA19
Operator blocking
Grey Routes
SS7 Connection
Indirect Connections
(aggregators)
SIM Farms
International Complexity
![Page 23: Netsize - Peter Garside - Mobile Retail Summit - Dot Media](https://reader033.vdocument.in/reader033/viewer/2022051515/554d28aab4c905ca208b50be/html5/thumbnails/23.jpg)
Why Netsize is a star!
Glocal Player