new kia ceed innovation in design · 2009. 4. 8. · 2007, including 50 000 station wagons...
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New Kia Ceed
Innovation in Design
Antoine ChatelainMavtech director
antoine.chatelain@mavel.com
Lyon, 15th March 2007
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New KIA Cee’d : innovation in Design
KIA exports 23% of its production to Europe (204 000) and anticipates a 50% increase in 2007 thanks to the Cee'd (estimated total registrations in 2007: 300 000 / year)
First of all, the Cee'd is partially designed in Europe (KIA Europe in Germany) and produced in Europe (at Zilina in Slovakia) for the European market only. As such, unlike previous KIA models, the Cee'd is available with many versions, finishings, options, colours and motorisations
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New KIA Cee’d : innovation in Design
In Europe, the KIA Cee'd will replace the Cerato.A related car, the Everon, is produced by Hyundai in the Czech Republic.
KIA plans to produce 150 000 Cee'd models in 2007, including 50 000 station wagons (available in June) and 25 000 coupes (available in December). The main markets for the Cee'd are, in order of importance, Germany, the UK, Spain, Italy, France and Russia.
KIA's cars have a lifespan of 4 years.
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New KIA Cee’d : innovation in Design
- Equipment
The Cee'd is available with 5 engines :
1.4 gasoline, manual 5-speed gearbox
1.6 gasoline, manual 5-speed gearbox or automatic 4s
2.0 gasoline, manual 5-speed gearbox or automatic 4s
1.6 diesel, manual 5-speed gearbox
2.0 diesel, manual 6-speed gearbox
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New KIA Cee’d : innovation in Design
The Cee'd is available with 1 of 3 finishings, 5 central consoles and 7 trims, which gives over 50 different versions.There is also a choice of 12 colour schemes.
- Advantages of the Cee'd :
The Cee'd is well designed and well equipped, with all standard comfort and safety features provided as standard, and all current innovations available as options.
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New KIA Cee’d : innovation in Design
Notably:- ESP, BAS- Delayed switching off of headlamps - Automatic air conditioning with air quality control- 4 electrical windows with one-push glass-lift system- Tyre pressure monitoring- Particulate filter- Cruise control- Navigation system- Heated seats- Reversing radar- Rain and light sensor- 16 and 17 inch aluminium wheel hubs- Pre-load devices and effort limiters on safety belts- 6 airbags
all standard comfort and safety features
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New KIA Cee’d : innovation in Design
Furthermore, KIA distinguishes itself from its competitors with the following items:
- guaranteed for 7 years / 150 000 km
- I-pod connection and USB socket- Ignition key lighting- Safety belt alerts for the rear seats- Rear armrest- Windshield washer fluid level indicator light- LED indicating a blown brake-light bulb- Windshield wiper de-icer- Hydrophobic windows on the doors- Michelin tyres available on all KIA models
Clever features
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The New KIA Cee’d : Model analysed by MAVEL
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New KIA Cee’d : innovation in Design
The model analysed
•The KIA Cee'd analysed by MAVEL is the 5-door Active model with a diesel 1.6 CRDi, 90 hp engine.
•A 115 hp version is also available. The difference between the two versions is predominantly commercial.
•Weighing 1350 kg with the tank 90% full, the KIA Cee'd complies with current trends for C segment sedans with 5 EuroNcap stars.
• KIA Cee’d is the first Korean car to get 5 EuroNcap stars.
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New KIA Cee’d : innovation in Design
- Performance
•The 1.6 CDTi engine is new to the KIA offering.
•The engine is surprisingly responsive and very pleasant at low and medium engine speeds (torque of 240 Nm).
•The car reaches 130 km/h at less than 3000 rpm in 5th gear (the 6th gear is only available with the 2.0engine).
•When cold, the engine takes longer to warm up than is usual on recent cars
•Gearbox well calibrated
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New KIA Cee’d : innovation in Design
- On the road
•Surprising behaviour on the road
•Effective front suspension, good driveability
•Pleasant steering
•Good shock absorption
•Compromises are excellent
•Very good absorption of rough road surfaces and speed bumps
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The New KIA Cee’d : Design specificationsExtracts from the report
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New KIA Cee’d : innovation in Design
New KIA Cee’d : The body
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New KIA Cee’d : innovation in Design
New platform, to be shared with the future Hyundai: 100% European
The KIA Cee'd will subsequently be available as a station wagon and 3-door coupé
Conventional design, no specific features.
Max. motorisation: turbo diesel 140 hp
•Total mass of vehicle : 1350 kg (Tank 90% full)
•BIW 260 kg
•N.B. No laser welding on the body
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New KIA Cee’d : innovation in Design
•Details of impact absorption
• front bumper skin : single part (painted), TPO skin (mass: 3.5 kg - very lightweight - Supplier: MOBIS)
•Impact absorber (mass: 263 g Comprises 3 parts)
•Front impact cross member (mass: 2.9 kg Steel)
•Crash box (mass: 1.2 kg steel)
•Pedestrian lift cross member (mass: 1053 g, PP)
•Side members
Nota : Hood and fenders made of sheet metal
5 EuroNcap stars
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New KIA Cee’d : innovation in Design
Underbody 1/2
•Side members linked L/R by a shock absorption cross member, extend under the body up to the rear seat cross member
•Cowl side reinforcement and windshield bay sheet (upper part of the firewall) assembled after the body side
•Firewall made of sheet metal in 1 part
•Median internal cross member, attached using screws
•Floor comprises 3 parts, tunnel reinforced on the top, no side member lining on the upper part
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New KIA Cee’d : innovation in Design
Underbody 2/2
•Front cross member under the front seat and stiffenerunder the rear of the front seat
•Very noticeable rear seat cross member (240mm)
•Fuel tank access
•Rear floor made of sheet metal with stamped spare wheel
•Very noticeable rear apron (310 mm), mounted on to the body before the body sides and linked to the body sides by one screw L/R
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New KIA Cee’d : innovation in Design
Upper body 1/2
•Body side (skin + reinforcers + lining) Includes: •Cant rails
•Windshield pillars
•Fender sills
•B pillars
•Rear fenders
•Wheel arches
•Body side / roof linked by spot welding (SR) masked by rood trim
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New KIA Cee’d : innovation in Design
Upper body 2/2
•Roof in sheet metal
•Main cross member extends from the B pillars attachedusing screws, as on Toyota models
•Prepared along with the roof
•Many stiffeners (4) prepared with the roof
•Sound proofing in the roof
•Rear and front cross member assembled before the roof
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New KIA Cee’d : innovation in Design
Body equipment
•Fuel tank (53 L) made of sheet metal (heat proofing) access door & filler tube made of plastic
•Fuel system path alongside the brake tubes (fullyprotected)
•Exhaust (FAURECIA) path through the tunnel, totalmass of heat proofing protections: 2 kg
•Air deflectors in front of the rear wheels like Toyota
•Flat base at the rear (total mass of shielding: 3 kg)
•Underbody entirely protected using « wax »
•Engine shielding (acoustics)
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New KIA Cee’d : innovation in Design
New KIA Cee’d : The Supply chain
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New KIA Cee’d : innovation in Design
Car number 003727
1- Traçability on all the components
2- Made the sameday, on December, 8th
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New KIA Cee’d : innovation in Design
Nota : Most of the components have been built on 8th December in Slovakia.Mavel received the car in Paris on 2nd January, less than 3 weeks after, and with Christmas holidays !
When we bought the new Corsa « from the French stock » Mavel waited 3 weeks before delivery of the the car in Lyon ….
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New KIA Cee’d : innovation in Design
SUPPLIERS : First of all MOBIS (belong to Hyundai-Kia)
•MODINE
•BOSCH
•VISTEON
•ARVIN MERITOR
•BLAUPUNKT
•SCHEFENACKER
•SIEMENS
•STABILUS
•TRW
•HUF
•INA
•HELLA
•LANDER
•NGK
•PHILLIPS
•RIETER
•SACHS
•SAINT GOBAIN
•BTV
•CATEM
•KEY SAFETY SYSTEM
•VALEO
•TYCO
•MICHELIN
•GARETT
•JOHNSON-CONTROLS
•HUTCHINSON
>>>>>>> Most of them European Suppliers
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New KIA Cee’d : innovation in Design
The New KIA Cee’d : DESIGN EXAMPLE
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New KIA Cee’d : innovation in Design
KIA Cee’d and its competitors
FOCUS ON THE BEST C SEGMENT
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New KIA Cee’d : innovation in Design
COCKPIT
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New KIA Cee’d : innovation in Design
High Quality on board
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New KIA Cee’d : innovation in Design
ALL THE METAL STAPLES WITH BAIZE
>>> Quality
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New KIA Cee’d : innovation in Design
AUDIO SYSTEM (BLAUPUNKT)
System completly outsourcing
(No Chinese loudspeakers)
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New KIA Cee’d : innovation in Design
BMW 1 series
TOYOTA Yaris
TucsonVW Golf
CROSS CAR BEAM
Specific, but no innovation
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New KIA Cee’d : innovation in Design
Active Headrest of front seats
New on the C segment
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New KIA Cee’d : innovation in Design
KIA Cee’d
FORD FocusDoor module (KIA)
Same design but betterfinishing
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New KIA Cee’d : innovation in Design
MECHANICS
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New KIA Cee’d : innovation in Design
large cradle (without vibration reduction) that forms a hollow square(dimensions: 110 x 90 cm)
•Bracket for torque at the rear, and at the front
KIA Cee’d
CRADLE
OPEL (Astra, Vectra)
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New KIA Cee’d : innovation in Design
FORD Focus BMW 1 series VW Golf
Looks like OPEL but different
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New KIA Cee’d : innovation in Design
REAR AXLEMulti-link axle (2 x 4) and stabiliser bar
•Rear axle
- Mechanically welded cradle
- 1.8 mm thick
- Attached to the side members using 4 screws
- Supports:
- Stabiliser bar
- Suspension arms
N.B. The drawback of the multi-link axle is its bulk, whereas the distance between the Cee'd wheel arches is pretty good (106 cm > trunk)
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New KIA Cee’d : innovation in Design
VW Golf
BMW 1 series
KIA Cee’d
Nothing similar with Multi-links axles competitors
>>> Focus on the best C segment FORD Focus
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New KIA Cee’d : innovation in Design
KIA Cee’dFIAT Punto / OPEL Corsa
Air temperature sensor (BOSCH)
Hight quality, existing components
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New KIA Cee’d : innovation in Design
KIA Cee’d
BMW 1 series
Intercooler (MODINE) 100% aluminium>>> Same supplier but cost could be optimized (plastic)
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New KIA Cee’d : innovation in Design
VW Golf
FORD Focus
BMW 1 seriesKIA Cee’d
Technical front-end : PA6 GF30 over-moulded onto a metal cross member (MOBIS)
>>> European Design
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New KIA Cee’d : innovation in Design
BMW 1 series
OPEL Vectra
KIA Cee’d
AIR INTAKE MANIFOLD
Aluminium, (cheaper in plastic) withvariable electrical throughput
(pollution)
RENAULT Mégane
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New KIA Cee’d : innovation in Design
HYUNDAI 2.0 CRDi
KIA Cee’d 1,6 CRDi
BMW 2.0 d
DISTRIBUTION (2 chains, as on BMW 1 series, and at the opposite of Tucson)
>>> European Design
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New KIA Cee’d : innovation in Design
The New KIA Cee’d : CONCLUSION
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New KIA Cee’d : innovation in Design
• High quality in all fields
• Vehicle in the good average performance
• Design not focused on innovation but on optimisation of design and manufacturing
processes
• However all possibilities of cost savings have not been explored. Many technical designs could have
been better optimised.
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