new media b2b: turning buzz into business
Post on 18-Oct-2014
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B2B New Media: Turning Buzz into Business
Christopher S. Penn,CTO, Student Loan NetworkFounder, Financial Aid Podcast
Co-Host, Marketing Over Coffee
Please think carefully about environmental impact before printing this presentation.
Who Am I?
What is marketing?
Why are we here?
Why new media marketing?
word wordword
How to market
Brand
Simple
Unexpected
Concrete
Credible
Emotional
Story
The World’s Shortest Great Story
in just 6 words
by Ernest Hemingway
For sale: baby shoes, never used.
Plan
Evangelists
Audience
Leads
Prospects
Customers
Audience
Credit: Mandy Maarten
you@gmail.comgroups.google.com/you
myspace.com/youfacebook.com/groups/you
linkedin.com/in/youtwitter.com/you
jaiku.com/youpownce.com/you
del.icio.us/youdigg.com/profile/you
flickr.com/profile/youyoutube.com/profile/you
Prospects
Database
kvolpe@psychologicalscience.orgkwise@sos-usa.orgkyle.burgess@loftstel.comlacroixr@fleishman.comlaura.johnson@legalplacements.comlaura@idea-tv.comlauram@washingtoninstitute.orglaw@eli.orglazos.de.amistad@hotmail.comlbarrett@corestaff.comlbrockman@s-n-h.comlbullard@sportandhealth.comlcrabb@ftc.govlegalstaffjobs@gmail.comleonbrookes@gmail.comletswork@mail.comlevel10photography@yahoo.comlgooding@zpsearchpartners.comlhoppe@foodpantryltd.comlhough87@yahoo.comliasjobs@gmail.comliberatedmuseproductions@gmail.comlibralady19@hotmail.comlilmiss106@hotmail.comliptondc@aol.comliquidateforyou@aol.comlitcoop@gwu.eduliz@hirestandard.comljones@checkbook.orglkurowski@rbpropertiesinc.comllewis@kauffmaninc.comllitvinchuk@cleanwater.orglminovi@yahoo.comlmurphy@expresscourier.comlnkonya@mysistersplacedc.orglouisa_calloway@yahoo.comlowashington@verizon.netlpearsonjr@gmail.comlpeters@cyberlearning.orglscinc@lscaldwell.comlscrecruiting@bellsouth.netlswanson@lccc.wy.edultyson@cclc.comlucinda@lauthorities.comluisferlinares@gmail.comlyf3_1982@yahoo.comlzajac@rbpropertiesinc.comm_alicia01@yahoo.com
mail@youreyes.orgmangobutt@yahoo.commanystories@yahoo.commaravillosa@cox.netmarcia_garrett@aubonpain.commargery.yeager@dc.govmariemariegirl@hotmail.commarija@noras.commarion@takomachildren.orgmarishkautah@yahoo.commarkandorlandos@verizon.netmarkc@whistleblower.orgmarketresearchguru@yahoo.commarlon.brown24@yahoo.commarvinmoneymaker@yahoo.commary@helaspa.commaryboltz@breuerconsulting.commashee@dbt-ent.commasterstouchspa@aol.commasterthislife@gmail.commatt@lauthorities.commbnjobs@alhurra.commcdedich@gmail.commchan@aalead.orgmdaw@keasthood.commela0220@yahoo.commelissa_giacchino@tws.orgmetrojobs@brookings.edumetropolitan_coop@yahoo.commfarkas@msmg.commgjohnson@cotton.orgmguevara@lado.commhackley@mjarchitecture.commharrison@atsva.commhigginb@gmail.commichele@bifanoassociates.commichelle.carhart@gmail.commichelle@finliteracy.orgmid_eastjobs@yahoo.commileshoffman@mergisgroup.comminekeytester1@gmail.commisterknowbody@hotmail.commith@umd.edumix.usa@hotmail.commjackson@jwv.orgmlinnen@mindspring.commmackowey@expertsit.commmashley@aol.commmbarge@verizon.netmoniqkue129@aim.com
paymentspa@advamed.orgpbrosmer@capitolhillbid.org
pcg@pcgloanfund.orgpecquc@afge.org
peggyo@mothering.compersonnel@halt.orgpersonnel@iona.orgpersonnel@iri.org
peter@ejfrealestate.compg@corestaff.com
photodept@usnews.compietroanthony@hotmail.com
pjs@intelliscanner.complannedparenthood@cgcareers.org
plemmon@mentorsinc.orgpmcmaster@swrg.com
pmjobs@threespot.compmmexec@aol.com
policyjobs@awea.orgpolicyjobs@dccadv.org
positions@aalu.orgpositions2008@gmail.com
potter@silman.compourians@guestservices.com
pr@enerdesigns.compragtig@hotmail.com
prakash.nepal@digitalsystemsllc.comprakashnepal7@yahoo.compremiermatch@gmail.com
price@cbpp.orgprince18dc@comcast.netprjobopp08@gmail.com
productionjobs@inbox.comprofessionalstv@yahoo.com
projresume@asee.orgpromo@level1promotion.com
qmccord@nationaljournal.comrachel.ray@telegraph-usa.com
rad1mgmt@aol.comradcjobs@gmail.comradhikab@gwu.edu
ralphweld@yahoo.comrasika@rasikarestaurant.com
rbecker@sso.orgrbrwak@erols.com
realdealcater@yahoo.comrealfoodcookingschool@gmail.com
reaneeg@hotmail.com
Who am I?
Leads
SALES LETTER
My name is Christopher Penn, and I'm the CTO of the Student Loan Network, as well as host & producer of the Financial Aid Podcast, a daily free Internet radio show (no iPod required). I'm reaching out to my contacts, local businesses, and professionals in my industries, as well as old contacts, and would love if we could bond our networks together.
I'll promise not to flood you with garbage, though I've had the occasional request to introduce someone, mainly job hunters, which I usually pass along in good faith, since we've all been there at one point or another in our professional lives.
If it helps, here's a quick page or two about me as an update:
http://www.FinancialAidPodcast.com/about/http://www.ChristopherSPenn.com/
Thanks in advance for letting me become one of your professional resources!
Best regards,
Christopher S. PennProducer, the Financial Aid PodcastDaily free financial aid internet radio, no iPod requiredhttp://www.FinancialAidPodcast.comFinancialAidPodcast@gmail.com206-350-1208
How can I be helpful?
Customers
Evangelists
word wordword
Summary
Evangelists
Audience
Leads
Prospects
Customers
206-350-1208FinancialAidPodcast@gmail.com
StudentLoanNetwork.comChristopherSPenn.com
MarketingOverCoffee.com
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