new media ica 2

http://femme-affaires.blogspot.comhttp://femme-affaires.blogspot.com

NEW MEDIA ICA 2Topic: Female Apparels

By MK0804 - MD:Donovan LimKeith Koh

Effort in Maintenance

http://femme-affaires.blogspot.com

Construction Stage: Blog

Effort in Maintenance

http://femme-affaires.blogspot.com

Construction Stage: Facebook

Effort in Maintenance

http://femme-affaires.blogspot.com

Construction Stage: Twitter

Effort in Maintenance

http://femme-affaires.blogspot.com

Problem Faced

Effort in Maintenance

http://femme-affaires.blogspot.com

Resolution: Sneak Preview

Effort in Maintenance

http://femme-affaires.blogspot.com

Release of Collection

Promotional Effort

http://femme-affaires.blogspot.com

Christmas Promotion

Promotional Effort

http://femme-affaires.blogspot.com

3rd Party Promotion(Spotted us)

Promotional Effort

http://femme-affaires.blogspot.com

Strategic Alliance: Classmate’s Fashion Tips

Promotional Effort

http://femme-affaires.blogspot.com

Strategic Alliance: Male Apparel Blogshop (2,500 customer base)

Promotional Effort

http://femme-affaires.blogspot.com

Word-of-mouth from friends

Statistic - Facebook

http://femme-affaires.blogspot.com

Facebook’s demographics

Statistic - Blog

http://femme-affaires.blogspot.com

Blog’s Demographics