new media ica 2

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http://femme-affaires.blogspot.com http://femme-affaires.blogspot.com NEW MEDIA ICA 2 Topic: Female Apparels By MK0804 - MD: Donovan Lim Keith Koh

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NEW MEDIA ICA 2. Topic: Female Apparels. By MK0804 - MD: Donovan Lim Keith Koh. http://femme-affaires.blogspot.com. http://femme-affaires.blogspot.com. Effort in Maintenance. Construction Stage: Blog. http://femme-affaires.blogspot.com. Effort in Maintenance. - PowerPoint PPT Presentation

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Page 1: NEW MEDIA ICA 2

http://femme-affaires.blogspot.comhttp://femme-affaires.blogspot.com

NEW MEDIA ICA 2Topic: Female Apparels

By MK0804 - MD:Donovan LimKeith Koh

Page 2: NEW MEDIA ICA 2

Effort in Maintenance

http://femme-affaires.blogspot.com

Construction Stage: Blog

Page 3: NEW MEDIA ICA 2

Effort in Maintenance

http://femme-affaires.blogspot.com

Construction Stage: Facebook

Page 4: NEW MEDIA ICA 2

Effort in Maintenance

http://femme-affaires.blogspot.com

Construction Stage: Twitter

Page 5: NEW MEDIA ICA 2

Effort in Maintenance

http://femme-affaires.blogspot.com

Problem Faced

Page 6: NEW MEDIA ICA 2

Effort in Maintenance

http://femme-affaires.blogspot.com

Resolution: Sneak Preview

Page 7: NEW MEDIA ICA 2

Effort in Maintenance

http://femme-affaires.blogspot.com

Release of Collection

Page 8: NEW MEDIA ICA 2

Promotional Effort

http://femme-affaires.blogspot.com

Christmas Promotion

Page 9: NEW MEDIA ICA 2

Promotional Effort

http://femme-affaires.blogspot.com

3rd Party Promotion(Spotted us)

Page 10: NEW MEDIA ICA 2

Promotional Effort

http://femme-affaires.blogspot.com

Strategic Alliance: Classmate’s Fashion Tips

Page 11: NEW MEDIA ICA 2

Promotional Effort

http://femme-affaires.blogspot.com

Strategic Alliance: Male Apparel Blogshop (2,500 customer base)

Page 12: NEW MEDIA ICA 2

Promotional Effort

http://femme-affaires.blogspot.com

Word-of-mouth from friends

Page 13: NEW MEDIA ICA 2

Statistic - Facebook

http://femme-affaires.blogspot.com

Facebook’s demographics

Page 14: NEW MEDIA ICA 2

Statistic - Blog

http://femme-affaires.blogspot.com

Blog’s Demographics

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