New Media Marketing ICA 1:

New Media Marketing Campaign (Failures)

Name: Alvin Wong Soo HouAdmin no.: 083062YMK0804

Case Study

V.S.

How successful is Old Spice Social Media Campaign?

Why compare CISCO with Old Spice?

Example of CISCO’s Interaction videos…

CISCO interaction campaign

http://www.youtube.com/user/OldSpice#p/c/484F058C3EAF7FA6

http://www.youtube.com/user/CiscoSP360

Old Spice CISCO

YouTube: Channel’s Total View 179,107,319 370,693

Channel View 15,107,206 49,111

Subscriber 213,171 1,146

http://twitter.com/ciscosystems

http://twitter.com/oldspice

Old Spice CISCO

Twitter Follower 120,169 44,807

YouTube: Channel Total View 179,107,319 370,693

Channel View 15,107,206 49,111

Subscriber 213,171 1,146

http://www.facebook.com/Cisco#!/Cisco?v=wall

http://www.facebook.com/OldSpice

Old Spice CISCOFacebook’s ‘LIKE’ on Page 1,246,588 126,148

Twitter Follower 120,169 44,807

YouTube: Channel Total View 179,107,319 370,693

Channel View 15,107,206 49,111

Subscriber 213,171 1,146

1. Isn’t useful or entertaining enough

7 Reason why CISCO FAILED

2. Doesn’t leverage the power of communities, individuals’ social graphs and/or social

sharing

7 Reason why CISCO FAILED

3. Misses opportunity to present and/or mention Cisco’s

brand and/or product.

7 Reason why CISCO FAILED

4. Doesn’t resonate or interact with Cisco’s target market or

its influencers.

7 Reason why CISCO FAILED

5. Doesn’t enhance Cisco’s brand or sales.

7 Reason why CISCO FAILED

7 Reason why CISCO FAILED

6. Underestimates Cisco’s spokesman’s importance

7. Doesn’t utilize other social media platforms to cross promote the campaign.

7 Reason why CISCO FAILED