new media in marketing 2009

Charlie.pongsangangan@live.comCreate by Charlie Pongsanganganwww.bangkokian.me

New Marketing,New Media.

New Marketing, New Media.

• Why New Media...?• Attention Crisis and Changes in Consumer

Behaviors.• What is New Media?• An Unbearable Lightness of Advertising.

Why New Media...?

• Attention Crisis and Changes in Consumer Behaviors.

Moore’s Law

• In 1985, Moore said that;

“Computer chip capacity would double every 18 months.”

Gordon Moore

Moore’s Law

Many Platforms to get Information

• PC• Laptop• Net Book• Cell-Phone• PDA

What is New Media?

• Websites / Web Advertising• Streaming Audio and Video (YouTube.com,

Imeem.com) • E-mail / Instant Messenger / Chat Rooms /

Web Board

What is New Media?

• Online Communities (Hi5, Facebook, Multiply, Twitter, etc.)• DVD / CD-ROM• Virtual Reality Environments• Mobile Computing / Internet Telephony /

SMS / Etc.

Website

Video Sharing Website

KM - Video Sharing Website

Web Board

Social Networking

Web Logs

• Personal blogs• Corporate blogs• Vlog• Photoblog• Moblog• Etc.

Microblogging

Micro blogging

"No one's going to say Obama won the election because of the Internet but

he wouldn't have been able to win without it,"

Micro blogging

Social Bookmarking

Social News Site

Social Cataloging

IMC and new media

Cloverfield

18.01.08Movie in Theater

27.12.07Oil Rig Destroyed

27.07.07MySpace Added

30.03.07Rumors Spread

10.07.07 Slusho

Late 07 – Mid 08Blog Posted

New Media Tools

Watch out!!!

• An Unbearable Lightness of Advertising!

Gutenberg Diagram

Eye Detector

new media in marketing 2009

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