new media in marketing 2009

[email protected] by Charlie Pongsanganganwww.bangkokian.me


New Marketing,New Media.


New Marketing, New Media.

• Why New Media...?• Attention Crisis and Changes in Consumer

Behaviors.• What is New Media?• An Unbearable Lightness of Advertising.


Why New Media...?

• Attention Crisis and Changes in Consumer Behaviors.


Moore’s Law

• In 1985, Moore said that;

“Computer chip capacity would double every 18 months.”

Gordon Moore


Moore’s Law


Many Platforms to get Information

• PC• Laptop• Net Book• Cell-Phone• PDA


What is New Media?

• Websites / Web Advertising• Streaming Audio and Video (YouTube.com,

Imeem.com) • E-mail / Instant Messenger / Chat Rooms /

Web Board


What is New Media?

• Online Communities (Hi5, Facebook, Multiply, Twitter, etc.)• DVD / CD-ROM• Virtual Reality Environments• Mobile Computing / Internet Telephony /

SMS / Etc.


Website


Video Sharing Website


KM - Video Sharing Website


Video Sharing Website


Web Board


Social Networking


Web Logs

• Personal blogs• Corporate blogs• Vlog• Photoblog• Moblog• Etc.


Blog


Microblogging


Micro blogging

"No one's going to say Obama won the election because of the Internet but

he wouldn't have been able to win without it,"


Micro blogging


Social Bookmarking


Social News Site


Social Cataloging


IMC and new media


Cloverfield

18.01.08Movie in Theater

27.12.07Oil Rig Destroyed

27.07.07MySpace Added

30.03.07Rumors Spread

10.07.07 Slusho

Late 07 – Mid 08Blog Posted

http://www.slusho.jp/


New Media Tools


Watch out!!!

• An Unbearable Lightness of Advertising!


Gutenberg Diagram


Eye Detector

new media in marketing 2009

Business