new next generation catalysts - ryan jenkins · 2020. 1. 3. · a mobile strategy is a must 75% of...

THRIVING THROUGH TOMORROW’S MARKETPLACE

NEXT GENERATION

by Ryan Jenkins

CATALYSTS

rj@ryan-jenkins.com / www.ryanislive.com

Today’s generations

by Ryan Jenkinsrj@ryan-jenkins.com / www.ryanislive.com

THRIVING THROUGH TOMORROW’S MARKETPLACE

NEXT GENERATION CATALYSTS

4

3

2

1 generationsunderstanding the MillennialsLEADERSHIP & Communication

connection4 trends to leverage internally & externallyConclusion

today’s agendaBuckle up

thriving through change

the new disconnects

Age Numbers

GenERATION Z < 15 50+ millionMillennials 15-35 80 million

Gen X 36-50 51 millionBoomers 51-69 76 millionBuilders 70-90 56 million*

G.I. Generation 91+ 60 million*

THE Generations

13% 30%

18%39%

Millennials Gen X Boomers Builders

2015 workplace4 generations representin’

25%

75%

Millennials Other Generations

2025 workplaceOh the places they’ll go

63%

of Millennials HAVE A BACHELOR’S DEGREE MAKING

THEM THE MOST EDUCATED GENERATION EVER.

some statsHmmmm…

70%

of Millennials across the globe might ‘reject’ traditional business to

work independently.

50%

of Millennials believe their organization

could do more to develop future leaders.

ofMillen

nialevolution the

A millennial’s journeySoooo that’s what happened

2015

2009

2008

2007

20051988

2003

2001

2000

Millennials area critical mass

of changeagents.

(you know it’s true)

4

3

2

1 generationsunderstanding the MillennialsLEADERSHIP & Communication

connection4 trends to leverage internally & externallyConclusion

today’s agendaBuckle up

thriving through change

the new disconnects

“Leadership

isinfluence.

John C. Maxwell

leadershipWhat is it?

41%

of Millennials prefer to be rewarded or

recognized for their work at least

monthly.

leadership statsHmmmm…

39%

of Millennials want to work for companies

that reward idea generation and

creativity.

63%

of U.S. executives will be eligible to retire in

the next 5 years

builders boomers genX millennials

endure it respect it ignore it choose it

honor respect autonomy equals

no news is good news

feedback once per year

routine Check-ins

Constant feedback

summ

ary

view

attit

ude

leadershipShifting perspectives

Meaningful Work

High Pay

Sense of Accomplishment

High Responsibility0 13 25 38 50

12

11

48

11

3

24

27

30

MillennialsNon-Millennials who manage Millennials

leadership disconnectDefining career success

NEW LEADERSHIP CHALLENGE

“How can I as a leader staycredible when I haven’t donewhat the people I’m leading

are doing?”

realityhas changed.

leadershiphas not.

But our

Our

“EVERYONE

COMMUNICATES,FEW CONNECT.

John C. Maxwell

CommunicationWhat’s changed?

builders boomers genX millennials

formal, respectful

formal, directinformal, flexible

informal, authentic

phone email email & texttext, Facebook,

instagram & Tumblr

Need background info & details

Keep professional

Need options & zero meetings

Want brevity, real time & quick

responses

summ

ary

view

attit

ude

communicationShifting perspectives

79%

of Millennials would rather be mobile than static while

working.

communication statsHmmmm…

80%

of U.S. Executives find communications across

generations to be the most challenging workplace issue.

56%

of millennials won’t accept jobs from

companies that ban social media.

4

3

2

1 generationsunderstanding the MillennialsLEADERSHIP & Communication

connection4 trends to leverage internally & externallyConclusion

today’s agendaBuckle up

thriving through change

the new disconnects

4Externally

trends toconnection

leverage

And now…Drum roll please

& Internally

Thank me later…COMMUNICATION TIP

only gopro

not a first date.(no one wants to see awkward in HD)

your ski trip

Nothing but the truthtruth #1

(great minds think alike)

REQUIRESCONNECTING

COMMONALITY

What is your preferredway to communicate

at work?

Trend #1the Digital Divide

Millennials non-Millennials

Connecting requires commonalitytip #1

PreferTO

defer

Thank me later…COMMUNICATION TIP

DON’T EVER

a funeral.(#respect)

live tweet

No time for darestruth #2

simplicity(keep it simple silly)

REQUIRESCONNECTING

Do you agree that the way we consume information

has changed?

+ =

Trend #2Consumption shift

tech Social stream economy

A mobile strategy is a must

75% of users access Twitter through mobile.

68% of all clicked Facebook “like” buttons come from mobile.

62% of all emails are first opened on amobile Device.

70% of emails are deleted immediately that don’t render well on mobile.

97% of all text messages are opened within 3 minutes.

40% of global YouTube views are on a mobile device.

mobile madness

Connecting requires simplicitytip #2

SimplifyTO

Amplify

Thank me later…COMMUNICATION TIP

DON’T EVER USE;)

IN A COLLEGEAPPLICATION.

(ever)

truth #3

authenticity(you are the only you)

REQUIRESCONNECTING

It ain’t no lie

Do you ever check yourwork email in bed in the morning

or evening?

Trend #3Work-life integration

work

Life

now

work Life

then

Connecting requires authenticitytip #3

authorityauthenticity

earns

Thank me later…COMMUNICATION TIP

Unless you’re

in your texts.(jk, lol)

use full words

truth #4

frequency(instant gratification nation)

REQUIRESCONNECTING

Take it to the bank

What goes throughyour mind when your manager

isn’t speaking to you?

Trend #4Real-time feedback

Connecting requires frequencytip #4

feedback

Favorfrequent

321 COMMONALITY

prefer to defersimplicity simplify to amplify

communication recapSoak it in

authenticity authenticity earns authorityfrequency favor frequent feedback

4Externally

trends toconnection

leverage& Internally

4

4

3

2

1 generationsunderstanding the MillennialsLEADERSHIP & Communication

connection4 trends to leverage internally & externallyConclusion

today’s agendaBuckle up

thriving through change

the new disconnects

STAY CONNECTEDOr else

webwww.ryan-jenkins.com

emailrj@ryan-jenkins.com

slideswww.ryanislive.com

ignorance

54321

self-deception

surrender

adjustment

freedom

5 phases of changeStay overwhelmed

Thank youy’all rock!

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,

http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-

we-talk-about-work/

Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013