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Index of contents 1. BACKGROUND 2. INTRODUCTION 3. MENU 4. KFC IN INDIA 5. SUMMARY OF SWOT ANALYSIS 6. GLOBAL STRATEGIES 7. ETHICAL ISSUES
CONTO 8. PETA 9. PETA V/S KFC 10. ANTI KFC GANG 11. KENTUCKY FRIED CRUELTY 12. KentuckyFriedCruelty.com 13. STEPS THAT CAN BE TAKEN BY KFC TO OVERCOME THE ISSUES 14. GLOBAL SUCCESS 15. CONCLUSION 16. BIBLIOGRAPHY
Founded in Corbin, Kentucky by Colonel Harland D. Sanders
First KFC located in Salt Lake City
in 1966 the company was listed on New York Stock Exchange
Background
Was acquired by PepsiCo in 1986
In 1997 they had about 55% of Us chicken restaurant market
In 1997 they operated more than 10800 restaurants in 85 countries.
One of the largest food chains
Renowned international reputation in multiple continents
Franchise concept of today
Around the world
INTRODUCTION
Present in various countries
Started in the united states in 1930s
Grown to become a true multi-domestic company
Focused on foreign markets since 1960s
First fast-food outlet in Bangalore in June 1995
Bangalore was chosen as the launch pad
Bangalore was considered India's fast est growing metropolis in the 1990s.
KFC in indiaBangalore had a substantial upper middle class population, with a trend of families eating out.
Protested by farmers and doctors
Fault in communication.
SUMMARY OF SWOT ANALYSIS
GLOBAL STRATEGIES KEY SUCCESS FACTORS Quality Service Cleanliness Satisfying customer needs
KFCs traditional franchising strategy has been Reduction in financial risk Emphasizing standardization
KFCs Market Entry Strategies Franchising Joint venture Licensing
Ethical issues
Responsible for the suffering and brutal slaughter of over 800,000,000 chickens a year.
Employs harsh conditions for their chickens throughout their entire lives
chickens being stomped on
Having their limbs ripped off
Trapped in an extremely small cage.
KFC's own animal welfare advisers agree that these conditions are unethical and need to be changed.
Other issues KFC using oil which contains Trans fatty acids This kind of oil is noted to increase cholesterol and even increased the risk of having the following diseases: Obesity Diabetes Coronary heart disease Other disorders
Contd KFC has also been in the news for their poor environmental policies According to some activists, KFC has not demonstrated good corporate responsibility because of the type of suppliers who provide them with soy KFC has faced a lot of moral discord for their wage conditions
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
American animal rights organization based in Norfolk, Virginia A non-profit corporation with 300 employees and two million members and supporters It claims to be the largest animal rights group in the world Its slogan is "animals are not to eat, wear, experiment on, or use for entertainment
PETA
PETA V/S KFC
In July 2004, PETA revealed the results of an investigation into a KFCsupplying slaughterhouse.
Violently slamming them against floors and walls.
V/S
Workers were caught on video stomping on chickens
Kicking them
The world's leading animal welfare experts condemned the cruelty at the KFC supplier.
The birds legs and wings often break
Birds are Crammed into excrement-filled sheds that stink of ammonia fumes.
Workers carelessly shove them into transport crates and shackles.
ETHICAL ISSUES POINTED OUT BY PETARoughly 1 billion chickens killed each year KFCs own animal welfare advisors have asked the company to take steps to eliminate the abuses.
V/S
Many advisors have resigned in frustration.
ANTI KFC GANG Pamela Anderson Sir Paul McCartney His Holiness the Dalai Lama The Rev. Al Sharpton
Countless other kind people worldwide are not eating at KFC. These people have boycotted KFC and supporting PETA.
KENTUCKY FRIED CRUETLY
A People for the Ethical Treatment of Animals (PETA) campaign
PETA began in 2001.
Seeking to change KFC's treatment of chickens raised for its restaurants
PETA says it has protested more than 12,000 times against KFC
Fourth restaurant chain to have been targeted by PETA
Other campaigns were against McDonald's, Burger King, and Wendys.
KentuckyFriedCruelty.com KentuckyFriedCruelty.com's driver's license KentuckyFriedCruelty.com was the legal name of Christopher Garnett A youth outreach worker for PETA He had changed his name to protest the treatment of chickens by KFC
DRIVING LICENSE
STEPS THAT CAN BE TAKEN BY KFC TO OVERCOME THE ISSUES
PETA wants KFC to adopt the animal welfare program developed by five members of its own animal welfare board
Adopt the Animal Care Standards program Switch to controlled-atmosphere killing (CAK) Switch to mechanized chicken gathering Breed for health rather than rapid growth, and stop feeding drugs to chickens Make all welfare standards transparent and verifiable
CONCLUSION KFC has take some actions to improve the quality of chicken according to PETA Kentucky Fried Chicken is very keen about ethical standards both within and without the company as asserted by their company representatives KFC also has to deal with different ethical issues in their capacity as a business corporation
BIBLIOGRAPHY http://www.articlesbase.com/ethics-articles/ethics-at-kfc-1924425.html http://www.abolitionistapproach.com/peta-and-kfc-no-differences-of-opinionabout-how-animals-should-be-treated/ http://www.peta.org/b/thepetafiles/archive/tags/kfc/default.aspx http://en.wikipedia.org/wiki/People_for_the_Ethical_Treatment_of_Animals
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