new social media rules for 2015
Post on 15-Jul-2015
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Welcome to our webinar!
#DigMktg15
Sarah Fink Digital PR Associate, AIS Media
Your presenter
NEW SOCIAL MEDIA
RULES FOR 2015
Lift. Brand Awareness
Customer Engagement
Conversion Rates
Delivered. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
Our Offices
Digital Marketing Strategy
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Lead Generation & Online Sales Programs
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Lead Management
Founded 1997
Atlanta Dallas
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CRM & MA
ANALYTICS
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CONTENT
DESIGN
7
STRATEGY
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
MARKETING
INITIATIVES FOR
SOCIAL MEDIA TOP 2015555
92% Marketers say
social media is
important for business
Social Media Examiner: Social Media Marketing Industry Report 2014
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
1. Increasing Brand Recognition
2. Increasing Brand Authority
3. Improved Customer Insights
4. Improved Conversion Rates
NEW SOCIAL MEDIA
RULES FOR 2015
66%
45%
51%
59%
76%
35%
34%
55%
49%
41%
24%
65%
Social
Organic Search
Paid Search
Display
Direct
Channel Roles in the Customer Journey (Assist vs. Conversion)
Industry: All
Awareness Consideration Conversion Intent
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
43%
47%
58%
61%
65%
69%
75%
89%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Improved Sales
Reduced Marketing Expenses
Improved Search Rankings
Generated Leads
Developed Loyal Fans
Provided Marketiplace Insight
Increased Traffic
Increased Exposure
Benefits of Social Media Marketing
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Owned Paid
Earned Shared
Advertising
Google Ad Words
Banner Ads
Social Media
Word of Mouth
Referrals
Website
Blog
Content
Media Relations
Blogger Relations
Influencer Relations
NEW SOCIAL MEDIA
RULES FOR 2015
92% are more willing
to trust information
online than any other
source.
Forbes 2014
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
9 10 Internet users trust online
reviews as much as personal
recommendations in BrightLocal
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
82% will join a brand
sponsored online community
Forbes 2014
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
50% of marketers
see improved sales
from social media
Social Media Examiner: Social Media Marketing Industry Report 2014
NEW SOCIAL MEDIA
RULES FOR 2015
As little as 6 hours on social
media per week can result in
an increase in leads
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Social Media Examiner: Social Media Marketing Industry Report 2014
NEW SOCIAL MEDIA
RULES FOR 2015
If you want to be more effective
at social media marketing,
document your strategy
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
Build a social media strategy to:
1. Increase brand recognition
2. Promote sharing
3. Build trust
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Identify Business Goals
Set Marketing Objectives
Identify Ideal Customers
Research Competition
Choose Channels & Tactics
Create a Content Strategy
Allocate Budget & Resources
Assign Roles
Strategy Checklist NEW SOCIAL
MEDIA RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Vimeo
SlideShare
Google+
YouTube
How B2B Marketers are Distributing Content
Source: Content Marketing Institute, 2015 Benchmarks, Budgets, and Trends – North America
NEW SOCIAL MEDIA
RULES FOR 2015
1pm – 4pm Mon – Thurs
1pm – 4pm Tues - Thurs
Saturday
Mornings
7pm Friday
Evenings Everyday
9am – 10am
*Source: 911Branding (2014).
BEST
Everyday
1pm – 4pm
1pm – 4pm
Everyday
After 8pm
Fridays
After 3pm
Mondays &
Fridays
10pm – 6am
Mon – Fri
9am – 6pm Everyday
Before 4pm
Early
Mornings &
Evenings
WORST
Weekends
Before 8am
After 8pm
Social Media Channels Optimize & Share at Peak Hours
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
Blurred Lines: Integrate Social Media with SEO and Content Marketing
Social Media
SEO Content
Marketing
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
Social sharing propels organic search rankings.
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Award Winning Email
Marketing Campaign
Results: Sessions
168.83% increase
New Users
169.47% increase
Goal Completion (email signup)
18.46% increase
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
78% of people believe that
organizations providing custom
content are interested in building
good relationships with them
TMG Custom Media
NEW SOCIAL MEDIA
RULES FOR 2015
1. BE UNIQUE to your organization
2. REINFORCE your brand
3. COMMUNICATE your value to customers
COUNTS
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
Content Marketing
“AMPLIFIER”
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
0% 10% 20% 30% 40% 50%
Future Plans
Video Clips
Reposts
Links to Other Websites
News Items
Something I Like or Recommend
Links to Articles
Status Update of What/How I'm Doing
My Opinion
Pictures
Most Popular Shared Content
on Social Media
*Study by Ipsos 2013
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
INFOGRAPHICS is the
tactic that had the GREATEST
INCREASE in usage.
2013 USAGE 2014 USAGE
51% 62%
Content Marketing Institute/Marketing Profs 2014
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
“The” network for image
based social media marketing
Users Today:
*Source: DMR (2013) NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Instagram Campaign “A Yogurt for All Occasions”
Results • 4 million 18-49 year-old females in the U.S. reached across a 4 week period • 22-point incremental lift in ad recall • 7-point lift in people who considered Chobani any time of the day
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
42% of marketers
plan to increase use of
Instagram in 2015
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
referrals spend
70% more than
visitors referred
from non-social
channels Wayfair
NEW SOCIAL MEDIA
RULES FOR 2015
53% of marketers plan to
increase their social-media
marketing spend in 2015.
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Forrester Research
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
94% of people follow brands on Twitter to receive deals and offers
Compete
NEW SOCIAL MEDIA
RULES FOR 2015
Twitter Ad
Business
Model: Where you pay
for results not
just visibility
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
• Measure ad campaigns across multiple devices
• Track who is seeing your content and where
• More tailored ads
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Widening the gap as
“The” B2B network
NEW SOCIAL MEDIA
RULES FOR 2015
Social commerce sales are
projected to grow by 93% per
year in the U.S., reaching
$14 billion by 2015.
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
Social commerce sales are projected to grow by 93% per year in the U.S., reaching $14 billion by 2015.
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
NEW SOCIAL MEDIA
RULES FOR 2015
SAVE THE DATE! Announcing
New 5-Part
Webinar Series
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Digital Marketing
Transformation 2015
Info: http://demandgeneration.aismedia.com/
FREE EXCLUSIVELY FOR WEBINAR ATTENDEES
Content Marketing Analysis & Consultation • Content strategy review
• Content marketing maturity
• Performance analysis
• Expert tips & recommended action steps
Call: 404.751.1043 | Email: info@aismedia.com
NEW SOCIAL MEDIA
RULES FOR 2015 Webinar Attendees Only
FREE EXCLUSIVELY FOR WEBINAR ATTENDEES
Content Marketing Analysis & Consultation • Content strategy review
• Content marketing maturity
• Performance analysis
• Expert tips & recommended action steps
Call: 404.751.1043 | Email: info@aismedia.com
NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
Webinar Attendees Only
6-Part Series
NEW SOCIAL MEDIA
RULES FOR 2015
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