new we are an obstacle course race to transform 100 … · 2019. 12. 11. · we are an obstacle...

1

2

WE ARE AN OBSTACLE COURSE RACE COMPANY ON A MISSION

TO TRANSFORM 100 MILLION LIVES

7 MILLION ATHLETES TO DATE

4

7 MILLION ATHLETES TO DATE1.3 MILLION NEW ATHLETES ANNUALLY

5

7 MILLION ATHLETES TO DATE1.3 MILLION NEW ATHLETES ANNUALLY

40+ COUNTRIES, 250 EVENTS

6

13 DIFFERENT RACE TYPES

8

AGENDA • FINDING COMPELLING STORIES AND

TRANSLATING THEM INTO IMPACTFUL

STORYTELLING:

HOW TO FIND AND IDENTIFY THE RIGHT STORIES FOR YOUR BRAND

HOW TO TELL THOSE STORIES AND SHAPE THE NARRATIVE

WHAT YOU NEED TO CAPTURE AND ILLUSTRATE A GOOD STORY

WHERE TO SHARE YOUR STORIES

9

HOW TO FIND AND IDENTIFY THE RIGHT STORIES FOR YOUR BRAND?

• SET YOUR GOAL AND TURN TO YOUR

CUSTOMERS/COMMUNITY

• LISTEN

• ASK

• BUILD THE

• NARRATIVE

10

HOW TO TELL THOSE STORIES AND SHAPE THE NARRATIVE?

• MAINTAIN AUTHENTICITY AND STAY TRUE TO

YOUR BRAND

INSPIRATIONAL ASPIRATIONAL

11

WHAT YOU NEED TO CAPTURE AND ILLUSTRATE A GOOD STORY

12

WHERE TO TELL THE STORIES (OWNED)EDITORIAL SOCIAL NEWSLETTER/EMAIL

PODCAST

BROADCAST

13

WHERE TO TELL THE STORIES (PARTNERSHIP)

14

WHERE TO TELL THE STORIES (EARNED)LOCAL/REGIONAL

15

WHERE TO TELL THE STORIES (EARNED)NATIONAL/INTERNATIONAL

16

JONATHAN FINE

HEAD OF GLOBAL BRAND COMMUNICATIONS

JONATHANF@SPARTAN.COM

THANK YOU