newsletters design: guidelines & tips

step 1: sign up step 2: read

Y. AnNewsletters Design: Guidelines & TipsPR Management & StrategiesNovemeber 7, 2012

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies2 out 37

step 1: sign up step 2: read examplesprint vs. online

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies2 out 37

We’ll discuss

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies3 out 37

print vs. online step 1: sign up step 2: read examples

▷ What is a newsletter?

Y. AnNewsletters Design: Guidelines & Tips

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print vs. online step 1: sign up step 2: read examples

▷ What is a newsletter?▷ Distribution channels.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies5 out 37

print vs. online step 1: sign up step 2: read examples

▷ What is a newsletter?▷ Distribution channels.▷ Layout & design differences.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies6 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies7 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies8 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies9 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies10 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies11 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.▷ Encourage to react & measure results.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies12 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.▷ Encourage to react & measure results.▷ Easily communicate more often.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies13 out 37

step 1: sign up step 2: read examplesprint vs. online

online newsletters

Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.▷ Encourage to react & measure results.▷ Easily communicate more often.▷ Ranked #3 as the most trustworthy and the least annoying.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies14 out 37

step 1: sign up step 2: read examplesprint vs. online

examplesstep 2: readstep 1: sign upprint vs. online

▷ Tell users what they will get.

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— PR Management & Strategies15 out 37

step 1: sign up step 2: read examplesprint vs. online

examplesstep 2: readstep 1: sign upprint vs. online

▷ Tell users what they will get.▷ Reward users for signing up.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies16 out 37

step 1: sign up step 2: read examplesprint vs. online

examplesstep 2: readstep 1: sign upprint vs. online

▷ Tell users what they will get.▷ Reward users for signing up.▷ Preview your newsletter.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies17 out 37

examplesstep 2: readstep 1: sign upprint vs. online

▷ Tell users what they will get.▷ Reward users for signing up.▷ Preview your newsletter.▷ Keep questions short and simple.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies18 out 37

step 1: sign up step 2: read examples

step 2: read examplesstep 1: sign upprint vs. online

sign up

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— PR Management & Strategies19 out 37

step 1: sign up examplesstep 2: readprint vs. online

▷ The sender, to see if it is from someone they know.

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— PR Management & Strategies20 out 37

step 1: sign up examplesstep 2: readprint vs. online

▷ The sender, to see if it is from someone they know.▷ The subject line, to see if it is of interest to them.

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— PR Management & Strategies21 out 37

step 1: sign up examplesstep 2: readprint vs. online

▷ The sender, to see if it is from someone they know.▷ The subject line, to see if it is of interest to them.▷ The date, to see if the communication is up to date.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies22 out 37

examplesstep 2: readstep 1: sign upprint vs. online

content

Tips ▷ Write an attractive subject line.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies23 out 37

examplesstep 2: readstep 1: sign upprint vs. online

content

Tips ▷ Write an attractive subject line.▷ Provide useful and well-written content.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies24 out 37

examplesstep 2: readstep 1: sign upprint vs. online

content

Tips ▷ Write an attractive subject line.▷ Provide useful and well-written content.▷ Make content relevant to your readers.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies25 out 37

examplesstep 2: readstep 1: sign upprint vs. online

content

Tips ▷ Write an attractive subject line.▷ Provide useful and well-written content.▷ Make content relevant to your readers.▷ Offer exclusive deals.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies26 out 37

examplesstep 2: readstep 1: sign upprint vs. online

design

Tips ▷ Keep it simple & straightforward.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies27 out 37

examplesstep 2: readstep 1: sign upprint vs. online

design

Tips ▷ Keep it simple & straightforward.▷ Make good use of images, numbers & colors.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies28 out 37

examplesstep 2: readstep 1: sign upprint vs. online

layout

▷ One-column.▷ Multi-column.

Y. AnNewsletters Design: Guidelines & Tips

— PR Management & Strategies29 out 37

step 1: sign up step 2: read

step 1: sign up step 2: read examplesprint vs. online

examplesprint vs. online

▷ Be creative and consistent in designing and writing your newsletters.

step 1: sign up step 2: read examplesprint vs. online

step 1: sign up step 2: read examplesprint vs. online

step 1: sign up step 2: read examplesprint vs. online

step 1: sign up step 2: read examplesprint vs. online

step 1: sign up step 2: read examplesprint vs. online

step 1: sign up step 2: read examplesprint vs. online

step 1: sign up step 2: read examplesprint vs. online

Y. An

Thank you for attention.

References

Electronic Newsletters for Non-Profits. — Stan Skrabut

Email Newsletter Design: Guidelines And Examples. — Chui Chui Tan