next-level social intelligence. moving from insights to actions

Next-level Social Intelligence Converting conversations into effective content,

search, and display marketing

A CMO Challenge:

Advance the organization’s digital maturity

to effectively connect with customers

and demonstrate bottom line results.

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But, BIG data is the BIG challenge.

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Why?

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Lack of a consistent definition about

customers and value, or…

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Business users are unable to access

insights for timely decisions, or…

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Respond in ways that mirror customer

multi-channel experience.

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As a result, fewer than 1-in-5 companies

excel in multiple areas of customer

experience, analytics, process

and collaboration.

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So, how to become a top performer?

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Leading companies recognize

that the Social Voice (language)

of the Customer is the key to aligning

marketing silos and unlocking value.

By moving social monitoring beyond

‘listening’ to actions based on language, it is

possible to create a more effective and

coherent response to customers.

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But, you say the social Web is too big,

fast and full of irrelevance to

manage alone, and…

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Off-the-shelf social tools fall short on

answering important questions like…

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Are we targeting the right customers?

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Do our keywords, content and website

align with their experience?

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Can we measure (or predict) that?

WANTED: Insights, action and ROI without

the cost or hype.

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So, instead of

this…

Source: Salesforce

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You mean this?

Source: Hootsuite

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A good start, but moving

from listening to action

requires…

LIAM

Source: Vanity Fair

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Listen and capture real-time customer

signals from the widest possible universe

of sources– not only Twitter and Facebook.

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Listen.

Identify influencers by systematically

processing, mapping and categorizing

segments according to interests and intents.

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Listen. Identify.

Align by identifying and distributing quality

content; refining ad group segments,

domains and messaging by channel.

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Listen. Identify. Align.

Measure. Create a ‘virtuous’ optimization

loop of SEO/SEM, paid search and display

activities with on-going and iterative

evaluation and reporting.

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LIAM

Significant potential value improvements,

including cost savings and revenue uplift

attributed to higher click and conversion

rates across all channels

(without the hype).

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© 2013 Cross Channel Digital LLC. All rights reserved. This document is protected under the copyright laws of the United States and other countries, and contains information that is proprietary

and confidential to Cross Channel Digital LLC.

Thank you.