nfc in berlin - social networking live

NFC in Berlin: Social Networking LiveFlorian Resatsch, 23.04.2009 – WIMA 2009, Monaco

Agenda for the next 20 minutes ☺

1. About NFC: just use it

2. NFC - You've Come a Long Way (or not?)

3. Introduction of friendticker.de http://friendticker.de

4. First hand experiences from Berlin

5. Where are we heading?

Agenda for the next 20 minutes ☺

1. About NFC: just use it

2. NFC - You've Come a Long Way (or not?)

3. Introduction of friendticker.de http://friendticker.de

4. First hand experiences from Berlin

5. Where are we heading?

About NFC: just use it – Why?

About NFC: just use it – Why?

If there is an easy technology,

you just use it ☺

Agenda

1. About NFC: just use it

2. NFC - You've Come a Long Way (or not?)

3. Introduction of friendticker.de http://friendticker.de

4. First hand experiences from Berlin

5. Where are we heading?

NFC - You've Come a Long Way (or not?)

• Why did we move towards social networks anyway?– High user numbers on consumer side– Good reputation among companies– But, where is the business case? – NFC came a long way in terms of assumed infrastructure, but

not as a technology– The social networks link is rather new

• A solution to the „Chicken and Egg“ thing?– High user numbers are possible – High adoption rate can be tough (tipping point)– But, where is the business case then?

Agenda

1. About NFC: just use it

2. NFC - You've Come a Long Way (or not?)

3. Introduction of friendticker.dehttp://friendticker.de

4. First hand experiences from Berlin

5. Where are we heading?

It is a mobile website. It answers the following questions:•WHERE ARE YOU RIGHT NOW?•WHAT ARE YOU DOING? •WHERE IS THE HOT SPOT?

First location based social ticker on NFC-Tagging

How it works

We use NFC stickers in bars, restaurants & clubs

Utility and Design Patentservtag™

Home

…is a ticker about people and locations you like. Find popular places and new people there.

Ticker

locationspeople

place

Communication without Friendticker

E-Mail CallSMS

Information quantity

Day

Overload

Communication Gap

Where are you right now?What are you doing?

Where are you right now?What are you doing?

The location based social ticker enables a radically simple new communication stream

E-Mail CallSMS

Information quantity

Day

STREAM

Where are you right now?What are you doing?

Where are you right now?What are you doing?

Locations in every city in Germany in 8/2009

Cooperation with offers hundreds of thousands locations in Germany and across Europe.

exclusive mockup preview

Agenda

1. About NFC: just use it

2. NFC - You've Come a Long Way (or not?)

3. Introduction of friendticker.de http://friendticker.de

4. First hand experiences from Berlin

5. Where are we heading?

2008: Berlin: >200 locations tagged

Double side outdoor enabled NFC / QR / SMS Tags

Unique printing development together with

Utility Patent + Design Patent

Every Sticker is unique.

Exemplary pictures of bars in Berlin with stickers

We tested three possible ways of LBS Tagging

What‘s quick?What‘s quick?

What‘s usable at night?What‘s usable at night?

What can people remember?

What can people remember?

Utility Patent

Sponsored by

How to deal with location owner

Developed with

USP: unique knowledge of LBS outdoor and indoor mobile tagging for whitelabel solutions Utility Patent

Agenda

1. About NFC: just use it

2. NFC - You've Come a Long Way (or not?)

3. Introduction of friendticker.de http://friendticker.de

4. First hand experiences from Berlin

5. Where are we heading?

NFC – next steps from our point of view

1. Friendticker.com 1. Marketwise: Join forces in social network activities 2. Use migration paths (iPhone App, Android, etc.) 3. Team up with mobile website players 4. Team up with handset manufacturers to distribute NFC

functionality

2. To all corporate players1. Support young and innovative companies to get things going!

(It will pay off in a few years)2. Build NFC in a top down approach! 3. Don‘t cut your staff in research

Register now on Friendticker.com ☺

Thank You

Florian ResatschManaging Partner servtag GmbHresatsch@servtag.com