nicholls branding exercise

piranhacreative design I marketing I video production

PRESENTS //NICHOLLS// BRANDAND RELAUNCH PRESENTATION

PROOF FOUR // 07/03/2013

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//NICHOLLS//LOGO CONCEPTS x5

//BENJAMIN VAUGHAN//LOGO CONCEPT x5

//NICHOLLS//PHOTOGRAPHY AND STYLE

//NICHOLLS//BUSINESS CARD + TAG

//NICHOLLS//PACKAGING

//NICHOLLS//OUTDOOR SHOP FRONT VISUAL REPRESENTATION

All creative ideas, copy and branding present within this document/presentation is © 2013 Matthew Skidmore. They are not to be used without permission from Matthew Skidmore and purely for presentation purposes at this stage.

LOGO AND BRANDING CREATIVE / NICHOLLS

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FONTS BAUER BODONI + GEO SANSCLEAN DESIGN WITH A TRADITIONAL MAIN BRAND WITH A CONFIDENT SLEEK SUB TAGLINE USING RIGID LINES TO INDICATE MASCULINITY/STRENGTH.

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FONTS AVANT GARDE + FUTURA BOLDCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, WITH A STRONG MASCULINE SUB TAGLINE THAT ESTABLISHES CONFIDENCE AND STRENGTH WITH A MODERN SLANT.

NICHOLLSA P P E A R A N C E I S E V E R Y T H I N G

LOGO AND BRANDING CREATIVE / NICHOLLS

FONTS CEZANNE + GEO SANSMORE OF A SIGNATURE AND PERSONAL STATEMENT WITH A STRONG, ANGULAR SUB TAGLINE TO SUPPORT THE RANDOM LETTERING AND GROUNDS THE WHOLE BRAND WITH CONFIDENCE.

FONTS ARUAL + FUTURA BOLDCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, WITH A STRONG MASCULINE SUB TAGLINE THAT ESTABLISHES CONFIDENCE AND STRENGTH WITH A MODERN SLANT.

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NichollsLOGO AND BRANDING CREATIVE / NICHOLLS

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NICHOLLSA P P E A R A N C E I S E V E R Y T H I N G

FONTS CEZANNE + GEO SANSSTRONG AND ANGULAR. FORCEFUL AND MODERN, WITH A CLEAN CUT FEEL THAT ACCENTUATES THE MASCULINITY OF THE BRAND AND HOLDS THE ATTENTION ON THE HIGH STREET.

LOGO AND BRANDING CREATIVE / NICHOLLS

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LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

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FONTS CEZANNE + GEO SANSSTRONG AND ANGULAR. FORCEFUL AND MODERN, WITH A CLEAN CUT FEEL THAT ACCENTUATES THE MASCULINITY OF THE BRAND AND HOLDS THE ATTENTION ON THE HIGH STREET.

LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

NICHOLLSBENJAMIN VAUGHAN AT

A P P E A R A N C E I S E V E R Y T H I N G

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NICHOLLS

NICHOLLSBENJAMIN VAUGHAN AT

BENJAMIN VAUGHAN AT

A P P E A R A N C E I S E V E R Y T H I N G

A P P E A R A N C E I S E V E R Y T H I N G

LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

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FONTS BAUER BODINI + BV LOGOCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, COUPLED WITH THE BENJAMINS LOGO IT OFFERS A STRONG VISUAL PARTNERSHIP CEMENTING TRADITION AND ESTABLISHMENT.

FONTS CEZANNE + BAUER BODINIMORE OF A SIGNATURE AND PERSONAL STATEMENT WITH A STRONG, ANGULAR SUB TAGLINE TO SUPPORT THE RANDOM LETTERING AND GROUNDS THE WHOLE BRAND WITH CONFIDENCE.

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LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

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FONTS BAUER BODINI + BV LOGOCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, COUPLED WITH THE BENJAMINS LOGO IT OFFERS A STRONG VISUAL PARTNERSHIP CEMENTING TRADITION AND ESTABLISHMENT.

FONTS CHOPIN SCRIPT + BAUER BODINIMORE OF A SIGNATURE AND PERSONAL STATEMENT WITH A STRONG, ANGULAR SUB TAGLINE TO SUPPORT THE RANDOM LETTERING AND GROUNDS THE WHOLE BRAND WITH CONFIDENCE.

LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN

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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

MOODYBLUE.

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

ANTIHERO

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

JOINTHEGAME

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS

PROMQUEENUNSEEN.

BUSINESS CARD AND TAG CONCEPTS

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STEPHEN WARDDIRECTOR

+44 1234 4567809www.nichol ls .com

MICHAEL KIGHTLYDIRECTOR

+44 1234 4567809www.nichol ls .com

ROGER JOHNSONDIRECTOR

+44 1234 4567809www.nichol ls .com

BUSINESS CARD 01 LANDSCAPE 85mm x 55mm

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BUSINESS CARD 01 SIMPLE CLEAN DESIGN WITH ONE CLASSIC CHARCOAL FINISH. ENVISION SILVER FOIL EMBOSS LETTERING ON LOGO AND UNCOATED STOCK. BUSINESS CARD AND TAG CONCEPTS

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STEPHEN WARDDIRECTOR

+44 1234 567891www.nichol ls .com

MICHAEL KIGHTLYDIRECTOR

+44 1234 567891www.nichol ls .com

ROGER JOHNSONDIRECTOR

+44 1234 567891www.nichol ls .com

BUSINESS CARD 02 PORTRAIT 85mm x 55mm

BUSINESS CARD 02COLOURFUL, YET SUBDUED COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND.

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BUSINESS CARD AND TAG CONCEPTS

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STEPHEN WARDDIRECTOR

+44 1234 4567809www.nichol ls .com

MICHAEL KIGHTLYDIRECTOR

+44 1234 4567809www.nichol ls .com

ROGER JOHNSONDIRECTOR

+44 1234 4567809www.nichol ls .com

BUSINESS CARD 03 LANDSCAPE 85mm x 55mm

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BUSINESS CARD 03COLOURFUL, YET SUBDUED COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS

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BUSINESS CARD 04 LANDSCAPE 85mm x 55mm

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BUSINESS CARD 04 & 05COLOURFUL AND CHARCOAL COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS

STEPHEN WARDDIRECTOR

+44 1234 4567809www.nichol ls .com

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BUSINESS CARD 05 PORTRAIT 85mm x 55mm

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CLOTHING TAG 01 SQUARE 85mm x 85mm CLOTHING TAG 02 PORTRAIT 85mm x 85mm CLOTHING TAG 03 85mm x 60mm

SIMPLE CLEAN DESIGN WITH ONE CLASSIC CHARCOAL FINISH. ENVISION SILVER FOIL EMBOSS LETTERING ON LOGO AND A TEXTURED UNCOATED STOCK.

COLOURFUL, YET SUBDUED COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND.

PHOTOGRAPHY STYLE TAG. ENVISION SILVER FOIL EMBOSS LETTERING ON LOGO AND A TEXTURED UNCOATED STOCK.

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PACKAGING

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SHOP FRONT BRAND IN SITUE

SHOP FRONT BRAND IN SITUE

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SHOP FRONT BRAND IN SITUE

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SHOP FRONT BRAND IN SITUE

END OF PRESENTATION. THANK YOU.

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piranhacreative design I marketing I video production

PRESENTS //NICHOLLS// BRANDAND RELAUNCH PRESENTATION

WWW.PIRANHA-MARKETING.COM