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What’s new in the industry in Europe?
Nick Dugdale-MooreRegional Manager Europe, UFI
nick@ufi.org nickdmufi
Global economy expected to grow 3 – 3.5% this year
Global exhibition industry expected to grow 3.5 - 4% this year
The exhibition industry consistently outperforms global GDP!
Global economy expected to grow 3 – 3.5% this year
Global exhibition industry expected to grow 3.5 - 4% this year
The exhibition industry consistently outperforms global GDP!
1851- the Great Exhibition - Crystal Palace, London
Global economy expected to grow 3 – 3.5% this year
Global exhibition industry expected to grow 3.5 - 4% this year
The exhibition industry consistently outperforms global GDP!
• European industry stats & trends• Challenges for European organisers• Opportunities in Poland
How big is the European exhibition industry? How do we compare to the rest of the world?
What are the challenges for the exhibition industry in Europe?
What opportunities are there for Poland?
• European industry stats & trends• Challenges for European organisers• Opportunities in Poland
How big is the European exhibition industry? How do we compare to the rest of the world?
What are the challenges for the exhibition industry in Europe?
What opportunities are there for Poland?
Gen Y & Z
Ranked in terms of GDP of countries in the world..
… the exhibition industry ranks 56th
Ranked in terms of GDP of countries in the world..
… the exhibition industry ranks 56th
In 2017 the global economy grew 3-3.5%
In 2017 global exhibition industry grew 3.5-4%
The exhibition industry consistently outperforms global GDP!
18
For more, go to www.ufi.org/research
Global Economic Impact of Exhibitions: Europe
Source: UFI/Oxford Economics, 2019
STATE OF MARKET DIRECT IMPACTS TOTAL IMPACTS
1.3 millionExhibiting companies
46.5 millionSquare meters of booth
112 millionVisitors
39.5 billion €($ 46.7 billion)
in direct spending (business sales)
representing spending to plan and produce exhibitions, exhibitions-related travel, and other direct spending, such as
spending by visitors and exhibitors
20.0 billion € ($ 23.6 billion)in direct GDP(gross domestic product)
358,000Jobs
Directly supported by exhibitions
Produces
92.3 billion €($ 109.0 billion)in total output (business sales)including direct, indirect, and induced output
48.6 billion €($ 57.3 billion)
in total GDPIncl. direct, indirect and induced GDP impacts
824,000Total Jobsdirectly and indirectly supported by exhibitions
68,900 € ($ 81,300) of total impact per exhibiting company
5,900 € ($ 7,000) total impact per sqm of
venue gross indoor exhibition space
Indirect& InducedImpacts
Gen Y & Z
Gen Y & Z
Gen Y & Z
Gen Y & Z
• European industry stats & trends• Challenges for European organisers• Opportunities in Poland
How big is the European exhibition industry? How do we compare to the rest of the world?
What are the challenges for the exhibition industry in Europe?
What opportunities are there for Poland?
Global economy expected to grow 3 – 3.5% this year
Global exhibition industry expected to grow 3.5 - 4% this year
The exhibition industry consistently outperforms global GDP!
2019 – a sign of things to come?
We face serious challenges – visitors
Biggest pain points for visitors?
An Industry in Transformation?
The long term shiftThe purpose of exhibitions is changing
Trade
Branding
Content
The long term shiftThe purpose of exhibitions is changing
Trade
Branding
Content
Festivalization – what can I do?
Festivalization – hype or trend?
• European industry stats & trends• Challenges for European organisers• Opportunities in Poland
How big is the European exhibition industry? How do we compare to the rest of the world?
What are the challenges for the exhibition industry in Europe?
What opportunities are there for Poland?
Stability
At high point of the 2008 financial crisis, the GDP for the EU dropped 4.5%
Poland grew by 1.6%
Stability
At high point of the 2008 financial crisis, the GDP for the EU dropped 4.5%
Poland grew by 1.6%
Stability
At high point of the 2008 financial crisis, the GDP for the EU dropped 4.5%
Poland grew by 1.6%
Export success story
1990 $14 bn2003 $54 bn2018 $260 bn
10% growth p.a. // 15 x growth
www.ufi.org/research
+++ 2019: Reed / MackBrooks +++ 2019: Charterhouse / Tarsus Group +++
TextileTransport / MarineAgricultureManufacturing
TechnologyFashionMultimediaDesign
UFI members in Poland
Dobje! Thank you!
Nick Dugdale-MooreRegional Manager Europe
nick@ufi.org nickdmufi
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