nielsen book: metadata and discoverability

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Copyright © 2012 The Nielsen Company. Confidential and proprietary.

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Lucy Huddlestone – Business Development ManagerThursday 10 MayWarsaw International Book Fair

Nielsen Book: Metadata and discoverability

Meta data and sales

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Copyright © 2012 The Nielsen Company. Confidential and proprietary.

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Nielsen

• Nielsen measures markets, media and consumer behavior across industries and around the world

• We transform raw data into strategic insights and tailor-made recommendations

• We analyze and advise about complex sales and marketing issues for winning business decisions

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Nielsen’s global clients include…

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Product Metadata

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www.nielsenbookdataonline.com

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Copyright © 2012 The Nielsen Company. Confidential and proprietary.

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Discovery Transaction Measurement

Lucy HuddlestoneBusiness Development ManagerLucy.Huddlestone@nielsen.com