non traditional employee engagement€¦ · “kickstarter ” tools crm big data ... oreview sites...

@muzebranding @alexputman #SpotlightOnHR

NON TRADITIONAL EMPLOYEE ENGAGEMENT

ENGAGEMENT

• Employee Engagement is a measure of

employees emotional attachment to

o Job

oColleagues

oCompany

• This influences

o Experience at work

o Efforts to help organization reach goals

CURRENT TRENDS

MOBILE

easy access

always on

GAMING

work + fun

SOCIAL

openness

review sites

CROWD

SOURCING

user groups

“kickstarter”

TOOLS

crm

big data

storage

CANDIDATE

UX

about me

BEFORE THE HIRE

Create strategies based on data;

oReview sites (Glassdoor, Indeed)

o Source of hires

o Surveys (employee, candidate etc..)

• Marketing

o Targeted campaigns

o Engagement and reach

o Traffic, source of visit, drop off etc..

• Focus on Candidate Experience

KEY HIRING SOURCES

REFERRALS

22%

DIRECT

SOURCE

10%

JOB

BOARDS

17%

CAREER

SITE

21%

COLLEGE

7%

77%

OF ALL

HIRES

CANDIDATE EXPEREINCE

• Conduct internal audit

• Candidate attraction (TC, SoMe…)o 24 hour response

• Application process o clicks to apply

• Career path examples

• Post apply dispositiono Finalist

o Rejections

• Finalist management

• Selected candidate

• Stay in touch with alumni

ATTRACTION

2015 Majority of workforce will be in their 20’s2020 Gen X & Gen Y will be 65% of workforce2030 Millennials will be 75% of the workforce10,000 Baby boomers retire everyday

POLL: How many people have adjusted HR practices to

attract this talent?

WHY WORK HERE

CANDIDATE PRIORITIES

Top 5

• Job Content

• Creative & Challenging Work

• Culture and Environment

• One of my top choices

• Opportunity to make an impact

Bottom 5

• Best I could find at time

• Salary

• Supervisor

• Job Security

• Benefits

ON BOARDING

Traditionally

• 1-8 hours of classroom setting

• Fill out paperwork (day 1)

• Sign all agreements post hire (day 1)

• Cumbersome intranet

Best Practices

• Provide on-line documents BEFORE start day

• Mobile on-boarding

• Videos

• Infographics

CREATIVE ON-BOARDING

Gamified:

• Scavenger hunt

• Create 90 day surveys with rewards

• Personalize

Fun

• Self guided; provide ground rules and basic instructions (video, social)

• Surveys, Mentors/Buddy Program

• Blog posts about experience

Mobile

• Customized mobile app to provide company data (benefits, open enrollment, multi media)

DRESS CODE

RETENTION

4 Key Aspects

1. Communication

2. Employee Welfare

3. Organizational Climate & Culture

4. Organizational Structure & Job

10 Most Important Attributes

BEGIN WITH RETENTION

Attribute

Free flow communications

Trusted to get the job done

Job Content fully occupies me at the workplace

Encouragement to suggestions & ideas

Friendly relationships

Why Accepted Offer

Culture & Environment

Opportunity to make an impact

Creative & Challenging Work (Job Content)

Culture & Environment

TRAINING & DEVELOPMENT

What Matters to the Company• Expect you to stay for the “long haul”• Do a singular job, grow into something else

over an extended period• Business goals

What Matters to the Employee• 60% of GEN Y has switched careers 1x already• 70% of college grads leave their first jobs after

2 years• Personal goals

TRAIN them for Intrapreneurship!

REWARDS

1. Involve employees in business

2. Encourage grass roots

3. Creative knowledge share

4. Show them the value

5. Create alternate realities

6. Intrapreneurship

7. Scavenger style on-boarding

8. Give them a voice

9. Encourage ideas

10.Give back (true social awareness)

CULTURE

• Info on the go (mobile)

• Allow and encourage social networks

• Create digital games

• Gamify the employer referral process

• What’s in it for them

• Team break outs

• Lift IT bans & BYOD

• 1 click great, 2 clicks good, 3+clicks BAD

ON-GOING ENGAGEMENT

Mobileo Optimization

Socialo Marketing

o Engagement

Videoo Attraction

o Training

Webo Access is 24x7

Gamificationo Make it fun with element of competition

Alex Putman

alex@muzebranding.co

m 678-557-0469

@alexputman

http://www.muzebranding.com

@muzebranding