nonprofit psa fundamentals
Post on 11-Jan-2016
47 Views
Preview:
DESCRIPTION
TRANSCRIPT
Paul Clarke Nonprofit Resource CenterAccess Fort Wayne
23@4: January 2012
NONPROFIT PSA FUNDAMENTALS
A SpringBoard program for Get on Board
About the 23@4
• Launched 2009
• Least you need to know
• Resources for further assistance
About SpringBoard
• January: Nonprofit PSA Fundamentals
• February: Founder’s Syndrome
• March: Nonprofit Lifecycle?
• April: Recruit & Orient
• May: Engaging Young Leaders
Why Public Service Announcements?
•Get on Board •Video library
•Marketing Resources
•Endless Possibilities
Why Access Fort Wayne?
• 30 years• Guides• Local audience• Central clearinghouse• Equipment• Capacity
6 Things First•Assign key person
•Think: Audience
•Shorten the message
•Determine Message
•Consider visuals
•Write your script
The Experience•Point Person•Timeline•Editing•Planning
•Meeting w/ Access Fort Wayne•Production
• Access Fort Wayne• Your YouTube
• Local media outlets
• Local blogs
top related